A recent newspaper article printed in the Box Elder News Journal about Brigham City, Utah???¦??s remarkable community stance with honesty and integrity has been well received by the nation with almost 15,000 views over the last couple of weeks.
Lori Hewlett???¦??s article highlights the beverage company, Honest Tea, and its annual social experiment where the company sets up unmanned kiosks in cities throughout the United States offering their product for $1 with an expectation that the payments will be placed in a clear collection box. The hidden observers at each location kept track of who did and didn???¦??t pay, along with characteristics of participants, including gender, hair color and length, facial hair and whether or not they wore hats or sunglasses. The Results: – Honest Tea found that on average, 92 percent of Americans paid the dollar.
As part of the experiment, Honest Tea asked 1200 people to predict how HONEST certain cities would be. 8 out of 10 thought that both Los Angeles, California (97%) and New York City (92%) would be less honest that the results would indicate, while 8 out of 10 thought that Dallas, Texas (88%) would be more honest than it actually was. In Boston, Massachusetts (93%) one person in a suit was observed stealing 13 bottles throughout the day and in Washington D.C. (80% the least honest location) the founder???¦??s ???¦?HONEST???¦? branded bicycle was stolen. ???¦?We???¦??ve conducted our experiment in different cities over the past few years, but this is the first time we???¦??ve conducted the experiment on a national scale,???¦? said Seth Goldman, co-founder and TeaEO of Honest Tea. ???¦?Even though my bicycle was stolen the same day as our D.C. experiment, it???¦??s reassuring to know that 92 percent of Americans will do the right thing even when it seems no one is watching.???¦?
Hewlett???¦??s article points to a similar expectation of GraphiXpress Network (the owners of Honor Copy in Brigham City, Utah), who operate the 24/7 self-service copy center in the heart of Brigham City???¦??s downtown business district. – A business that was founded on the faith in people’s integrity and a similar expectation that their patrons will honestly put their payment in the drop box. ???¦?We???¦??re not too sure this would work anyplace else, but it works here in Brigham City (estimated to be about 97%). Honesty really does exist in the world today and our ability to continue serving Brigham City is a direct result of the integrity of the community.???¦?
The Honest Tea social experiment is a subtle reminder of the underlying expectations we have in each other, along with the importance of the ???¦?Principles of Good Business,???¦? which suggests that: – ???¦?For a society to work, the members of the society must have a common agreement between them. One which would allow the attainment of what each individual needs; physically, emotionally, intellectually, economically and spiritually. In return each individual is responsible to serve society to the best of that individual???¦??s talents and abilities.???¦?
As we pondered over the Honest Tea social experiment, we couldn???¦??t help but recall the poster that was seen many years ago hanging on the wall of a small business – a cartoon of a used car lot proudly displaying a sign which read: Honesty is the best policy, Our policy is second best! So, what expectations should our patrons have when they are dealing with us?
GraphiXpress Network, and its affiliated organizations, is committed to the Principles of Good Business. Simple principles that, when followed, guarantee the trust and confidence of our communities
through the common acknowledgment of our expectations.
The ???¦?Principles of Good Business???¦? seemingly reflect a common thought that each of us must have:
Adherence to Ethical Standards.
The Creation of Abundance.
A Pledge to Do No Harm.
A Duty to Give Back.
We invite you to join with us in the challenge to become a professional who is committed to the Principles of Good Business. After all, Honesty is the Best Policy!
— The Honor Copy is locally owned and operated by the parent company which operates as GraphiXpress Network and Cache Valley Print, both are located in Cache Valley, Utah and offer a full range of design, color and black & white (standard or wide format) copies & print, digital scans & archiving, direct marketing & mailings, administrative and other business services.