Test preparation is an educational course, tutoring service, educational material, or a learning tool designed to increase students’ performance on standardized tests. Examples of these tests include entrance examinations used for admissions to institutions of higher education, such as college, business school, law school, medical school, BMAT, UKCAT and GAMSAT and graduate school and qualifying examinations for admission to gifted education programs.
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Online Learning Tools to Aid in Test Preparation
Test preparation comprises tutoring services, learning tools, and education courses designed to improve test-scoring abilities of students. It is integrated with additional features like gamification and other performance-gauging metrics to keep students invested. In addition, online courses allow one-on-one interaction between students and teachers. The courses are programmed to cover learning material for Medical College Admission Test (MCAT), American College Testing (ACT), and Scholastic Aptitude Test (SAT), among others. The No Child Left Behind Act (NCLB) has allowed virtual classrooms to flourish without any hurdles. Kaplan Inc. had seen its SAT preparation sales grow by 50% as a result of this fiat. Middle schools in the U.S. have started training their students in order to make them college-ready.
Smartphones can Encourage M-Learning
Mobile learning or m-learning is gaining traction due to easy access to the Internet and availability of smartphones and tablets. Companies have launched mobile-responsive sites as a result to entice the student demographic. For instance, Pearson has collaborated with Duolingo to provide university students a platform to learn foreign languages. The mobile application can also provide Pearson-related material to students in different languages. It can keep the student engaged in an interactive manner and provide effective education. The advent of Cloud is also expected to impact the test preparation landscape in a positive manner.
According to a report on Radiant Insights, Inc., the test preparation market focused on the U.S. is anticipated to attain significant revenue by 2021. It is expected to scale at a respectable CAGR during the forecast period (2017–2021). The market demand is influenced by integration of artificial intelligence in tutoring or learner management services.
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The university exam segment was the biggest-selling product of the market in 2016. The blending learning model gained a significant share in the market in the same year by providing content-specific courses as well as containing superb performance-gauging metrics. Prominent market players include Pearson Education, The Princeton Review, ArborBridge, and Club Z! In-Home Tutoring Services.