Global Shortening Market 2018 Size, Share and Future Growth Strategies by 2025

This report studies the global market size of Shortening in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Shortening in these regions.

This research report categorizes the global Shortening market by players/brands, region, type and application. This report also studies the global market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels, distributors and Porter’s Five Forces Analysis.

This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and ‘short’. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.

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First, shortening are widely used in frying, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more shortening. However, due to the ban of the use of shortening in Europe, the consumption of shortening is decreasing year by year.

The Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. Oil, fat are the main raw materials of shortening. The price of shortening fluctuates with the market demand instead of raw materials price. As the capacity of shortening grows rapidly in recent years, the price of shortening has also been trending up. It is estimated that the price of shortening would still going up slightly in the coming years.

Third, the export and import business of shortening is frequent, with Europe the major import country. The import of shortening has been decreasing with the growth of the consumption in Europe.

In 2017, the global Shortening market size was xx million US$ and is forecast to xx million US in 2025, growing at a CAGR of xx% from 2018. The objectives of this study are to define, segment, and project the size of the Shortening market based on company, product type, application and key regions.

The various contributors involved in the value chain of Shortening include manufacturers, suppliers, distributors, intermediaries, and customers.

The key manufacturers in the Shortening include

Olenex

ADM

Walter Rau

Y?ld?z Holding

VFI GmbH

AAK

Zeelandia

Puratos

Princes Group

HAS Group

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Market Size Split by Type

All Purpose Shortening

Emulsified Shortening

High Stability Shortening

Market Size Split by Application

Baking

Frying

Confectionery and Pastry

Other

Market size split by Region:

North America: United States, Canada, Mexico

Asia-Pacific: China, India, Japan, South Korea, Australia, Indonesia, Singapore, Malaysia, Philippines, Thailand, Vietnam

Europe: Germany, France, UK, Italy, Spain, Russia

Central & South America: Brazil, Rest of Central & South America

Middle East & Africa: GCC Countries, Turkey, Egypt, South Africa

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