The global energy drinks market was estimated at USD 43 billion in 2016. The industry is expected to witness a high growth on account of growing consumers health consciousness and hectic lifestyle. Due to increasing health consciousness and busy lifestyle combined with growing consumer awareness regarding the health benefits of the product are steering the need for energy drinks in North America. Nearly 40% of the female and 60% of the male population in the US is addicted to these beverages and it is further expected to uplift the regional market. U.S. energy drinks market revenue by product type, 2014 – 2025 (USD Billion) U.S. energy drinks Market. The report will help you understand: Competitive benchmarking Market forecasts Company market shares Market opportunities Latest trends & dynamics. The alcoholic division was worth USD 22.34 billion in 2016 and is expected to grow at a CAGR of 6% from 2016 to 2025. The non-alcoholic division is projected to observe high consumption growth rates and overtake the alcoholic division to emerge as the largest segment by upcoming five years. Increasing consciousness among the consumers about its benefits and the side effects of consumption of its counterparts are projected to aid the global market.
Product Type Insights: The non-organic division is predicted to remain the largest product alternative and is forecasted to account for a revenue USD 35.34 billion by 2025. The organic division is predicted to emerge as the rapid product type division in 2015. The increasing consumer shift towards the importance of organic food and beverages in their dietary habits has favorably influenced the division need in the industry. The organic and natural energy drinks market will grow in countries such as China, India, Germany, and the UK, owing to rising stringent regulations in the region.
Regional Insight: the Asia Pacific held the towering regional need where young adult population mostly drives the market. China and India have shown a remarkable increase in the retail sector, which shows enough opportunities for marketing the product in the region. The increasing vogue of sports in China has a huge perspective for promoting their brand and makes a sense of recognition and fidelity among the customer.
Competitive Insights: The key contenders operating in the global energy drinks business include
Red Bull GmbH,
Coco Cola Company.
Taisho Pharmaceutical Co. Ltd,
Table of content:
- Chapter 1- Methodology and Scope
- Chapter 2- Executive Summary
- Chapter 3- Market Variables, Trends, and Scope
- Chapter 4- Product Outlook
- Chapter 5- Product Type Outlook
- Chapter 6- Target Consumer Outlook
- Chapter 7- Distribution Channel Outlook
- Chapter 8- Region Outlook
- Chapter 9- Competitive Landscape
- Chapter 10- Company Profiles
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