analysts forecast the global digital education content market to grow at
a CAGR of more than 8% during the forecast period, according to
their latest market research report. The growth momentum of the market
is expected to accelerate in the year-over-year growth.
The rising influence of data analytics in digital education is one of
the major trends being witnessed in the global
digital education content market 2019-2023. The adoption of data
analytics software and technologies such as Big Data in digital
education has witnessed significant growth over the last few years.
Several vendors are bundling data analytics with educational content
offerings to enable learners to track their engagement toward learning
activity. With the rapid adoption of digital education, Individual
learners can monitor and analyze their real-time performance and
progress with the help of embedded data analytics. Thus, with the
growing demand for personalized individual learning in the education
sector, the adoption of data analytics is expected to drive the market.
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According to Technavio analysts, one of the key factors contributing to
the growth of the global digital education content market is the rapid
penetration of smartphones:
Global digital education content market: Rapid
penetration of smartphones
Globally, the number of smartphone users has increased at a rapid pace.
The rapid penetration of smartphones and tablets and the growing
consumer demand for customized learning have led to an increased
emphasis on digital education content. With the rising development of
high-speed internet infrastructure and penetration of smartphones in
emerging economies such as India and China, the education system in
these countries is increasingly emulating developed economies such as
the US and the UK by adopting digital education. Thus, the adoption of
smartphone as a preferred platform for educational content is expected
to drive the market.
According to a senior analyst at Technavio, “The World Bank stated
that the number of mobile cellular subscriptions worldwide increased by
9.87% and several vendors are also increasingly assisting educational
institutions to develop and enhance digital library systems through
cloud computing. For instance, Adobe system provides creative
cloud libraries that allow institutions to develop virtual libraries
with educational content customized to the institution’s course
Global digital education content market:
The global digital education content market research report provides
market segmentation by end-user (K-12 and higher education) and by
region (the Americas, EMEA, and APAC). It provides an in-depth analysis
of the prominent factors influencing the market, including drivers,
opportunities, trends, and industry-specific challenges.
The Americas held the largest share of the market in 2018, accounting
for more than 55% share. It was followed by APAC and EMEA respectively.
The dominance of the Americas can be attributed to the rapid penetration
of smartphones and the growing emphasis on personalized learning.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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