Aromatherapy Diffuser Market Insight 2018:
The global aromatherapy diffuser market is projected to grow at the rate of 8.8% during the forecast period, 2018 to 2023. Increasing consumer inclination towards aromatherapy is expected to play major role to drive the market growth especially in developed economies. Additionally, continuous product development and growing preference for ultrasonic aromatherapy diffusers over other type of aromatherapy diffuser is likely to support the market growth across the globe. Increasing consumer awareness about essential oils is likely to play key role in the upcoming years as essential oils are known for its antidepressant, stimulating, detoxifying, antibacterial, antiviral and calming properties. Growing research & development in essential oil extraction process and technology innovation in ultrasonic aromatherapy diffusers is expected to drive the aromatherapy diffuser market growth during the forecast period.
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Growing Demand of Aromatherapy Diffuser for Commercial Purpose to drive the Market Growth
Growing popularity of essential oils and health benefits associated with essential oils as it helps to relax and create pleasant ambiance in homes as well as in workplaces is driving the demand of aromatherapy diffusers. Availability of aromatherapy diffusers in different types, size, shape, and colors is supporting the market growth across the globe. Rising demand of aroma lamps combo sets, jelly, refill, electric, aroma tea light combo sets, passive units, etc. is influencing the sales of aromatherapy diffusers. Additionally, the inhalation of essential oils through aromatherapy diffusers do not have direct side effects unlike when taken orally or applied directly on the skin. This factor is playing major role in the market growth. Moreover, growing demand for relaxing and pleasant aromatic ambiances at hospitals and workplaces is expected to boost the market growth. However, lack of awareness in rural area and limited availability of essential oil is likely to restrain the aromatherapy diffuser market growth at some extent.
Ultrasonic Aromatherapy Diffuser to Witness Fastest Growth Rate during the Forecast Period
Ultrasonic aromatherapy diffusers are more popular among consumers as they retain the therapeutic value of essential oils and it works efficiently without making any noise. Additionally, ultrasonic aromatherapy diffusers can be utilized as humidifiers and it is ideal for small space homes or workplaces. Nebulizers is expected to witness higher growth rate compare to other aromatherapy diffusers during the forecast period owning to growing demand for commercial application as it is best diffuser for larger rooms, without losing the therapeutic properties. Nebulizer is also known as cold air dispensers as it uses room temperature air for blowing and vaporizing the natural extracts in the air. Innovation and development in technology is likely to play key role in the upcoming years as key players are introducing innovative aromatherapy diffusers with advanced technology. For instance, Sierra Modern Home Diffuser launched ultrasonic aromatherapy diffusers which runs with Amazon Alexa.
Rising Popularity of Aromatherapy to Drive the Market Growth in Europe Region
Heat and evaporative aromatherapy diffusers are gaining more popularity in the developing regions such as India, China, Indonesia and others which is driving the market growth in Asia-Pacific region from last few years. However, lack of awareness in rural area and dominance of unorganized sector is likely to hampers market growth in Asia-Pacific region. North America holds significant share aromatherapy diffuser market due to the increased awareness and acceptance of aromatherapy in the region. Rising preference of consumers towards natural ingredients especially for the treatment of stress, anxiety and depression has led to the increased sales of aromatherapy diffusers in the North America, which is supporting the market growth in the region. The US holds significant share in North America aromatherapy diffuser market and have presence of key players in the aromatherapy diffuser market which is expected to drive the market growth during the forecast period.
Key Developments in the Aromatherapy Diffuser Market
November 2017 – Organic Aromas announced its plans to further launch several exciting and unique aromatherapy diffuser products. Organic Aromas will begin selling an all-new specialty nebulizing diffuser made from ceramic. No other product in the market is quite the same, the unique shape and new base material is gaining popularity as a fashionable piece of functional art.
June 2018 – Alessi has unveiled The Five Seasons by Marcel Wanders, a collection of fragrances and aroma diffusers, marking the entry of the company into the home environment category. The collection includes a leaf fragrance diffuser and lava stone fragrance diffuser. The five scents are representative of the seasons and include Brrr (Winter), Ahhh (Spring), Hmm (Summer), Grrr (Autumn), and a fifth season called Shhh, which is said to be enigmatic and cloaked in black.
Competitive Landscape of Aromatherapy Diffuser Market
Aromatherapy Diffuser Market Major Key Players – Aromis Aromatherapy, doTERRA International, Edens Garden, GreenAir, Inc., Hubmar, Nu Skin Enterprises, Inc., Organic Aromas, Puzhen, Scentsy, Inc., SpaRoom, Young Living Essential Oils and ZAQ, among others.
Reasons to Purchase this Aromatherapy Diffuser Market Research Report
Analyzing outlook of the market with the recent trends and Porters five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
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