WASHINGTON–(BUSINESS WIRE)–More than 500,000 avid motorcycle fans will roll into Sturgis, S.D., Aug. 5 – 14 to attend one of the world’s largest and most popular motorcycle events. GEICO will serve as the official insurance sponsor of the 76th annual Sturgis Motorcycle Rally and the presenting sponsor of the world famous Buffalo Chip venue, which is celebrating its 35th year.
GEICO will have the chance to connect with fans at two locations on Main Street in the heart of Downtown Sturgis. The GEICO Events’ Team and the Gecko will be on hand each day to rev up the crowd and take part in a slew of interactive games and activities for prizes and giveaways. GEICO’s arsenal of customized motorcycles and a show car will also be on display featuring:
- GEICO’s custom Chief Racer built by Roland Sands Designs commemorating Sturgis’ 75th anniversary in 2015.
- Two GEICO custom 75th Anniversary Daytona Bike Week motorcycles built by Misfit Industries.
- NASCAR driver Casey Mears’ military-inspired show car, in honor of our men and women serving in the Armed Forces.
Celebrating its 35th year, the GEICO sponsored Buffalo Chip location will serve as the rally point for fans to experience great motorcycles, music, freedom and camaraderie. Some of the country’s biggest names in music will take the main stage in the large outdoor amphitheater all throughout the week. On Wednesday, Aug. 10, Roland Sands Designs will display the GEICO Chief Racer for the Super Hooligan flat track race in the amphitheater. On Aug. 11, Misfit Industries will hold The Master Bike build-off competition.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers, insuring more than 23 million vehicles (auto & cycle).
GEICO provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.