Gartner Says ContinuousNEXT is the Formula for Success through Digital Transformation and Beyond

Analysts Identify Five Imperatives for ContinuousNEXT during
Gartner Symposium/ITxpo 2018, October 14-18, in Orlando

ORLANDO, Fla.–(BUSINESS WIRE)–The formula to achieve success in a world that is constantly changing is
to implement a ContinuousNEXT approach, according to Gartner, Inc.
ContinuousNEXT is the future evolution of concepts Gartner has
introduced in recent years that will build momentum through digital
transformation and beyond.

The five imperatives for CIOs to implement a ContinuousNEXT strategy

  • Privacy
  • Augmented Intelligence
  • Culture
  • Product Management
  • Digital Twin

, executive vice president and global head of Research,
explained today to an audience of more than 9,000 CIOs and IT leaders at Gartner
that now is the time for organizations to be more
adaptive to change, and these leaders need to bring new practices,
develop new capabilities and create new ways to succeed – the
ContinuousNEXT approach.

“The transition to digital is undeniable and accelerating, disrupting
both government and business models. These new models redefine the way
organizations create, deliver, and capture value. They are challenging
the way CIOs operate, bringing new mindsets and new practices to IT,”
said Mr. Harris.

“Nearly two-thirds of CEOs and CFOs anticipate business model change,
frequently due to digital transformation, and investors are encouraging
that change. They reward organizations that wrap every product and
service with digital capabilities,” Mr. Harris said. “They are not just
interested in data – which is now old news – they are interested in what
you do with data through advanced analytics and artificial intelligence.
Leaders apply technology and information in unique and creative ways to
outperform their peers. It’s what distinguishes them from the rest, and
that’s where ContinuousNEXT come in.”


In an environment that thrives on continuous changes, Gartner’s data
scientists have found that the single biggest predictor of success is
organizational with Dynamism. More than just being business led, and no
matter if the governance model is loose or controlled, the strongest
determinant of success is dynamism. Dynamism is the ability to embrace
change and adopt technology in a new way. More than three-quarters of
organizations struggle with dynamism. “The way you adopt technology
matters, and dynamism is the critical factor,” Mr. Harris said.


Mastering privacy and creating trusted digital connections is an urgent
imperative for ContinuousNEXT. If CIOs do not successfully manage
privacy, their entire digital transformation is at risk. Increasingly,
privacy leads to trust, and trust is power.

However, due to recent security breaches there is rising skepticism from
consumers, which impacts trust. For the first time, a sizeable group of
consumers and employees are not willing to give up security, safety and
peace of mind in exchange for convenience. Many consumers have either
deleted some of their social media accounts or updated their privacy

“As a CIO, you have a mandate to maintain data protections on sensitive
data about consumers, citizens and employees,” Mr. Harris said. “This
typically means putting someone in charge of a privacy management
program, detecting and promptly reporting breaches, and ensuring that
individuals have control of their data. This is a board-level issue, yet
barely half of organizations have adequate controls in place.”

Augmented Intelligence

Augmented intelligence is the logical step beyond artificial
intelligence. For example, there is a growing public view that
artificial intelligence systems will change the workforce, but Gartner
does not view this as detrimental to workers.

“Putting workers side by side with advanced artificial intelligence
systems, process and robotics allows for those jobs to become more
impactful,” Mr. Harris said. “Companies adopting artificial intelligence
today often let workers keep their jobs, albeit in a new form, even
making those jobs more meaningful and rewarding.”


Organizations must have a dynamic culture to enable ContinuousNEXT.
However, culture is identified by 46 percent of CIOs as the largest
barrier to realizing the promise of digital business. Gartner analysts
said changing the culture doesn’t always have to be big, and it doesn’t
always have to be hard.

“Hack your culture to change your culture,” said Kristin
, research vice president and distinguished analyst at Gartner.
“By culture hacking, we don’t mean finding a vulnerable point to break
in to a system. It’s about finding vulnerable points in your culture and
turning them in to real change that sticks. Hacking is about doing
smaller actions that usually get overlooked. Great hacks also trigger
emotional responses, have immediate results, and are visible to lots of
people at once.”

Ms. Moyer said many CIOs are spending 70 percent of their time in
meetings and doing email. They can free up time by canceling status
meetings and replacing them with brief, written updates. Leaders are
shifting decision-making authority, so others can take action. She said
CIOs should let the person with the “great idea” become the CEO of their

Digital Product Management

Digital product management is a core imperative of ContinuousNEXT and
accelerating adoption means that if CIOs don’t start soon, they may
never catch up. Gartner’s 2019 CIO Agenda survey shows that top
performers are twice as likely to be doing product-centric delivery.

“Digital product management isn’t just a different way of doing IT. It’s
a different way of doing business,” Mark
, research vice president and distinguished analyst at
Gartner. “Today’s most powerful companies have fused digital technology
into products to create a new management practice. For example, nobody
asks Amazon whether it’s a retailer or a tech company anymore. It wins
by being both. Tesla is a tech company in the automobile industry; Apple
is a tech company that now in the health industry. Digital technology
and product innovation are becoming indivisible in all industries.”

Mr. Raskino said product managers will apply design thinking and agile
methodologies to shape user experiences. Analytics and continuous
intelligence fuel the constant evolution of products, and continuous
DevOps delivers weekly or sometimes even daily product updates. “That’s
why digital product management supersedes IT project management,” Mr.
Raskino said.

Digital Twin

Digital twins are often used to manage physical things, such as jet
engines and wind turbines through sensors and computer modeling.
However, digital twins are evolving and getting more robust.

, research vice president at Gartner, told the audience of
CIOs that they could create a digital twin of their organization, what
Gartner calls a DTO. With DTOs, CIOs can virtually see how people work,
the systems and processes they touch and how work moves from department
to department in their organizations. It’s like taking the roof off of
their work location and looking inside.

“In a DTO, you start with a real world environment with real people and
machines doing work together,” Ms. Huntley said. “This generates
continuous intelligence about what is happening in real-time. It allows
CIOs to model different scenarios, choose one, and then make it real in
the physical world.”

About Gartner Symposium/ITxpo

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs
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