GUANGZHOU, China–(BUSINESS WIRE)–#FeelTheCharge–Today, the Nenking Group unveiled the name of its Overwatch League team
– the Guangzhou Charge.
The Nenking Group’s Executive Chairman, Mr. Zhong Naixiong, is proud to
be the first Chinese expansion team to announce its branding. “We are
the first esports team to represent Guangzhou, and we want to express
the spirit of our city and our team as first to lead the charge into a
The team’s brand can be viewed on Weibo, Wechat and Twitter @GZCharge,
and Facebook at Facebook.com/GZCharge.
Sonny Xiao, CEO of the Guangzhou Charge, explained how the team name was
chosen. “We chose Charge because it expresses our vision to lead the
esports movement in China, and to be at the forefront of innovation. It
also expresses our vision for a competitive team that plays aggressive
The Guangzhou Charge represents a home region that encompasses the
Guangdong-Hong-Kong Macau Greater Bay Area. The team will compete in the
Pacific Division of the Overwatch League starting in the 2019 season.
Chris Hwang, the team’s Marketing and Creative Director, said of the
team logo: “We want to build an international organization and fanbase,
so the goal for our team brand was to create a symbol for Guangzhou that
people from all of the world can instantly recognize. We took
inspiration from iconic sports logos where simple letters have grown to
represent an entire city.”
Chris explains that, “We have a large home region that stretches from
the coast to the mountains, and we drew inspiration from dark blue
waters, light blue skies, and lush green hills for our team colors.
We’re so excited to unveil these elements to our fans, and it’s now our
job to build this team brand into something that everyone in our region
can be proud of.”
Stay tuned to coming announcements about the team roster.
About Nenking Group
Group is a Chinese conglomerate with diversified businesses in
property development and management, financial services,
pharmaceuticals, and sports & entertainment, with a history of over 20
years in Guangzhou and Foshan.
OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, and BLIZZARD ENTERTAINMENT are
trademarks of Blizzard Entertainment, Inc.