ISLE OF MAN, United Kingdom–(BUSINESS WIRE)–Eros International Plc (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today a landmark deal between Eros Now, its cutting edge digital over-the-top (OTT) platform, and Reliance Jio (“Jio”), a provider of mobile telephony, broadband services, and digital services in India.
The compelling Eros Now service, with its thousands of movies from all decades including recent blockbusters such as Bajrangi Bhaijaan, Bajirao Mastaani, Tanu Weds Manu Returns, Prem Ratan Dhan Payo, will power the Jio On Demand entertainment offering.
This game changing initiative will allow consumers to access the high quality Eros Now service within the Jio ecosystem. Jio will provide Eros Now with a great opportunity to acquire new subscribers throughout urban and rural India.
Jyoti Deshpande, Group CEO & MD Eros International commented, “As a market leader in the film business, Eros has always strived to bring our users the best of Indian entertainment, offering them the same unified experience across screens and networks. Eros Now’s philosophy is to be platform agnostic and embrace the very best in technology as we continuously enhance our content offering. With the broadband and 4G stage set to explode, our alliance with Jio is part of our philosophy to provide consumers entertainment whenever and wherever they want it.”
Eros Now has over 44 million registered users across Web, WAP and APP globally, available across 135 countries with a vast majority of users from India, and is currently focused on monetization and achieving a target of one million paying subscribers by the end of fiscal year 2017. With a pricing of Rs. 49 ($0.73) per month for a streaming service and Rs. 99 ($1.47) per month with additional features such as offline viewing, high definition, subtitles, progressive viewing etc, the Eros Now service is priced very competitively in India compared to other OTT services offering Indian language and/or international content.
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. Eros Now offers its 44 million plus registered users, across 135 countries, the promise of endless entertainment hosting the largest library of films (Eros Now has rights to over 5000 films), as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Eros Now will soon launch compelling original drama series for its viewers. Compelling product features such as offline viewing where premium subscribers can download the content and view it when not connected to the Internet make Eros Now a unique offering with focus on user experience.
Eros Now is available on Apple and Android platforms and has integration deals with Airtel, Idea and now Reliance Jio and several other operators internationally. For further information, please visit: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. In 2015 3 out of the top 4 box office films and 7 out of the top 15 box office films were from Eros. For further information, please visit: www.erosplc.com.