Embracing Sales in a Marketing Role

The days of “sales” being assigned to just one individual or team are gone — today’s agile marketers and their teams are connecting with consumers at a number of different touch points and every one of those moments is a selling opportunity. Cindy McGovern provided simple and actionable steps to establish a culture of sales within your organization, and get even your most reluctant team members on board.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.


  • Cindy McGovern, Vice President Customer Care, RoundPoint Mortgage Servicing Corporation
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