We have all heard about the ???¦?elevator speech???¦?, but do we take full advantage of using this in our interactions? I believe that sales people have this mastered, but how many business owners would say they are ???¦?sales people???¦?? Not many.
A ???¦?blurb???¦? can be thought of the elevator speech in print. Sometimes a ???¦?blurb???¦? can go a long way toward helping stir up interest in a newsletter or in a web site. Even more so than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, ???¦?I want to learn more???¦? response from the reader. As a rule of thumb, most blurbs are one paragraph in length and contain no more than 100 words. However, there may be times where two or three smaller paragraphs can also be effective, depending on the room available.
A blurb can be useful when you want to attract attention to a topic, without setting aside an entire web page for an article. Think about when you see a post on Facebook, Twitter, or on Google+. The most effective posts are the ones that have a short blurb to grab your attention which entices you to click on the link. A link at the end of the paragraph such as, ???¦?More ???¦?????¦? can generate the needed click through to the rest of your article or directly to the product that you are selling.
Blurbs can be used online and in print. The blurb is used on the outside of brochures, direct mail pieces (yes they are still used) and in magazine articles. Blurbs are great when placed on the outside of a newsletter, especially on one that has been tri-folded and gets mailed out. One part of the two exposed folds of the newsletter contains the address, while the other exposed area is typically blank. Use that blank section to make your pitch in the form of a blurb that will compel the reader to open the newsletter up and continue reading it instead of pitching it in the trash.
To be more effective with your posts, print marketing and online marketing, think of blurbs to grab the attention of potential customers.