Direct Selling Market in Hong Kong, China

Direct selling continues to suffer from the rising popularity of internet retailing. Hong Kong consumers are living exceedingly hectic lifestyles, with many of them putting more emphasis on convenient shopping experiences and high-quality brands and products. Shopping through direct selling is generally considered to be a time-consuming activity and many people living in Hong Kong are increasingly sceptical about the aggressive marketing tactics of many direct selling agents. Consumers often tur

Direct Selling in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; HOMESHOPPING; internet retailing; direct selling, as available.

Direct Selling

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Competitive Landscape
Channel Data
Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
Economic Outlook


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