Digital Transformation and Fintech Strategies of Citigroup – ResearchAndMarkets.com

Transformation and Fintech Strategies of Citigroup”
report from
F&S has been added to ResearchAndMarkets.com’s

The study covers the digital transformation initiatives of Citigroup
Inc. which offers financial products and services to consumers,
corporations, governments, and institutions across 160 countries and
jurisdictions. Citigroup was founded in 1812 in New York and has since
then expanded aggressively to offer numerous financial products to cater
to the full stack of the market.

Citigroup is constantly striving to expand its digital capabilities and
improve its digital offerings to attain a competitive edge over its
traditional competitors such as, JPMorgan Chase & Co, Bank of America
Corp, and Wells Fargo & Co as well as new competitors such as Amazon who
has been foraying into the banking sector.

In the current digital era, technology is at the heart of Citigroup’s
digital transformation blueprint. It identifies, evaluates, invests,
develops and implements new cutting-edge technologies such as
Blockchain, Big Data, Artificial Intelligence, and Robotics. We
investigated these technologies and how they are incorporated and
assimilated into Citigroup’s business processes and systems. We also
deep dived into Citigroup’s mobile-first strategic approach in addition
to its newly transformed mobile banking experience and represented it in
the simplest possible way.

We have also looked at Citigroup’s organizational structure in relation
to digital transformation in addition to how these digital units execute
and achieve their mission to drive Citigroup to become the world’s
leading digital bank. Citigroup has also set up a global network of
Innovation Labs across the globe to develop next-generation financial
innovations by leveraging new technologies. The strong base of labs also
acts as a client experience and collaboration center for them to test
drive Citigroup’s latest digital offerings. We have also further
explored the Fintech synergies, engagements, partnerships and
collaborations formed by Citigroup.

Key Topics Covered:

1. Executive Summary

2. Business Overview

3. Fintech Strategies and Initiatives

4. Fintech Synergies and Collaborations

5. Citi’s Pain Points and Challenges

6. Conclusion

7. Appendix

Companies Mentioned

  • Amazon
  • Bank of America Corp
  • Citigroup
  • JPMorgan Chase & Co
  • Wells Fargo & Co

For more information about this report visit https://www.researchandmarkets.com/research/blcxkg/digital?w=4


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