DEW TOUR TOYOTA CHALLENGE TICKETS ON-SALE

Event Returns To Salt Lake City Sept 8-11

Burr Ridge, Ill. – June 14, 2011 – The Dew Tour, the world’s premier season-long action sports tour, today announced tickets to the Toyota Challenge are available for purchase. The four-day event will take place September 8-11 at EnergySolutions Arena, the third stop of the 2011 Dew Tour season. The event will feature the world’s best in skateboard vert, skateboard street, BMX dirt, BMX vert, FMX and a live concert.

The most exciting way to experience the Dew Tour is by joining the Action Zone for $100 per day for adults and children. This premier ticket provides access to priority reserved seating for all finals on the purchased day. Action Zone fans will also enjoy official Dew Tour merchandise, an athlete autograph session, behind the scenes tour, Alli Shop merchandise discount coupon, Fast Pass Credential into venues and interactive areas and cold Pepsi product at competitions. These can be purchased by day Friday through Sunday, or through a discounted three-day pass.

Fans can also stay on top of all the action with a Reserved Ticket for $35 per day for adults and children, which guarantees seating for all event finals on the purchased day. Grounds Passes are available for $15 for adults and $7.50 for children per day. The Festival Village returns with Dew Tour partners, autograph sessions, giveaways and more. All tickets purchased for Friday, Saturday or Sunday include a free ticket to Thursday’s events.

Tickets are now on sale at Smith’s Tix, Smithstix.com and the EnergySolutions Arena Box Office, or by phone at 801-476-8499. For more Dew Tour information or tickets, visit www.Allisports.com.

The complete 2011 Dew Tour schedule is as follows:

  • Pantech Open July 21-24 Ocean City, Md. – Ocean City Pier
  • Portland Invitational Aug. 11-14 Portland, Ore. – Rose Quarter
  • Toyota Challenge Sept. 8-11 Salt Lake City, Utah – EnergySolutions Arena
  • Dew Tour Championships Oct. 13-16 Las Vegas, Nev.

Entering its seventh year, the top athletes in the world will take part in the 2011 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines. The 2010 Dew Cup champions include Chaz Ortiz (skateboard park), Pierre-Luc Gagnon (skate vert), Daniel Dhers (BMX park), Jamie Bestwick (BMX vert) and Brandon Dosch (BMX dirt).

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Dew Tour

The Dew Tour consists of four major, multi-sport events spanning across the country, with a cumulative points system, more than $2 million in event and bonus purses, awarded at year-end based on overall tour standings. The Tour features skateboarding (street and vert) and BMX (park, vert and dirt) along with skateboard bowl, surf and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Pantech, Nike 6.0, Ball Park, JC Penney, Sony, Paul Mitchell, PlayStation® and PowerBar. More information can be found at www.Allisports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.

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