Datalogic and Brother Mobile Solutions Expand Alliance to Focus on Efficient New Labeling Solutions

WESTMINSTER, Colo.–(BUSINESS WIRE)–Brother Mobile Solutions, Inc. (BMS), a provider of award-winning mobile
and desktop printers is broadening its successful alliance with
Datalogic, a leader in automatic data capture and world-class producer
of bar code readers. The two companies will market their mobile scan and
print products to meet a growing demand for solutions that increase
efficiency and help reduce the cost of labeling in retail, warehouse,
medical and other evolving industries.

BMS and Datalogic have established a solid track record of developing
turnkey scan and print labeling solutions that are currently delivering
value at many points along the supply chain. This expanded alliance will
first address high-growth, evolving segments such as convenience and
grocery as they take on fresh food prep initiatives, apparel chains
challenged with rapid price changes, and fast-moving retail warehouse

According to Greg O’Connell, Vice President of Sales at Brother Mobile
Solutions, “Convenience store and grocery represent several segments
that are changing rapidly with competition on every front – and our
QuickDeploy Labeling Kits are but one example of how we support chains
as they introduce fresh food and unique new product assortments. The
solutions we have co-developed with Datalogic answer the call for
professional new labeling solutions in retail, healthcare, convenience,
warehouse and beyond. Brother’s premier portfolio of mobile printers
combined with Datalogic’s world-class barcode scanners are delivering
mobile labeling solutions that are cost attractive, really simple to
implement, and deliver immediate benefits.”

Stuart Britland, North America Regional Sales Director at Datalogic
said, “As a market leader in auto ID, Datalogic is thrilled to expand
its alliance with a printing giant like Brother. In retail particularly,
the name of the game is efficiency, and we know from our close
connection with customers that printing and scanning solutions are most
effective for retailers when they are paired together. Our dual solution
delivers measurable efficiency out of the box. When correct SKUs or
price information are accurately tracked at the point of the sale,
customers are satisfied and retailers can boost revenues. Everybody

Turnkey Labeling Solutions from Warehouse to Store and Beyond

BMS and Datalogic have debuted a number of scan and print labeling
solutions, and BMS will demonstrate QuickDeploy Labeling Kits at NRF
2019, Retail’s Big Show in mid-January. Currently deployed solutions

  • Fresh food on-demand labeling
  • Fast price/shelf and markdown labeling
  • Instant pallet labels for retail warehouse

Scan & print solutions from BMS and Datalogic enable users to get up and
running without the need to integrate into a WMS, ERP or a store’s POS
system. This approach can minimize and often eliminate the need for
costly and time-consuming software development. The database in the
printer reduces risk associated with using wireless networks to access a
centralized database. In some cases, the combined printer/scanner
solution can eliminate the need for a hand-held terminal altogether.

Current end users have found the technology serves their need for low
cost permanent labeling solutions and for rapid project prototyping or
testing. In all cases, implementation is fast, efficient and cost

To learn more about the turnkey solutions from Brother Mobile and
Datalogic, visit: www.BMSLabelingKits.com

About Brother Mobile Solutions:

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother
International Corporation, provides innovative mobile printing and
industrial labeling solutions to field workforces and mobile
enterprises. Brother International Corporation and its subsidiaries
employ over 1,100 people in the Americas. For more information about
Brother Mobile Solutions and its products, call (800) 543-6144, or visit www.brothermobilesolutions.com

About Datalogic:

Datalogic is a global leader in Automatic Data Capture and Industrial
Automation markets. As a world-class producer of bar code readers,
mobile computers, sensors, vision systems and laser marking systems,
Datalogic offers innovative solutions for a full range of applications
in the retail, transportation & logistics, manufacturing and healthcare


Brother Mobile Solutions
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