DataCandy to Fuel Gift Card Strategy for Major Gas Station Chain

MONTREAL–(BUSINESS WIRE)–#Crevier–Leading Canadian fuel distributor Groupe Crevier has designated
DataCandy as the driver of its new gift card program at supply points
across the province. The Montreal-based software provider’s turnkey
solution has enabled Groupe Crevier to design and sell custom prepaid
cards from its existing payment systems at over 200 of the brand’s
service stations — all in less than three months. The strategically
timed launch of the program is expected to help the Quebec brand siphon
a wealth of previously untapped holiday gift card sales.

“When DataCandy was recommended to us as a gift card partner, we knew
that the potential benefits for our customers would be substantial,”
says Jean-Claude Clément, Vice President of Fuels at Groupe Crevier.
“What we didn’t know is just how easy the whole process would be.
Adopting DataCandy’s straightforward platform and rechargeable cards was
a big leap toward Groupe Crevier’s continued goal to enrich the customer
experience at each of our service stations.”

The simplicity of DataCandy’s customer loyalty and gift card platform
and its compatibility with most leading payment systems, including
Global Payments’ specialized Rigger payment terminal, have enabled gas
station operators to connect even their most remote locations to their
gift card network without a hitch.

“Being selected to implement such an iconic brand’s gift card program on
a provincial scale is quite an honour for DataCandy,” says Lorne
Schwartz, President and CEO of DataCandy. “Helping businesses like
Groupe Crevier maintain their competitive edge and provide a seamless
customer experience is at the heart of our mission as a company.”

Crevier gift cards have been available for purchase at the brand’s
service stations since November 21, 2018.

About Groupe Crevier

Groupe
Crevier
is a third-generation Quebec-based family business and
Canadian leader in energy and industrial lubricants distribution.
Founded in 1945 by Émile Crevier, the company distributes fuel to 220
service stations in Canada. In the last few years, new, greener energies
have been incorporated into its network, including through electric
vehicle charging stations. The company is also a distributor of
petroleum products for commercial customers through its wholesale and
aviation fuel divisions. Groupe Crevier is also involved in the
distribution of lubricating products like oils, greases and fluids and
related products. Through acquisitions, the company now distributes its
products to more than 3,500 customers, in seven provinces, from coast to
coast.

About DataCandy

DataCandy is a leading North American provider of affordable customer
loyalty and gift card solutions for businesses of all sizes. The
company’s secure, user-friendly platform is used at over 10,000
locations across Canada and the United States by over 700 companies,
including Ultramar, Irving Oil, the ALDO Group, The Source, St-Hubert,
Familiprix, Chez Cora and 40 of the MTY Food Group’s restaurant brands.
To find out how better insight into your customers’ buying behaviour can
improve your bottom line, visit www.datacandy.com.

Contacts

Abby Chitester
VP Marketing
info@datacandy.com

leverton

I have been involved with publishing and marketing for the past 32 years. My passion is helping people share their voice. I am able to do this through two important venues: One, with Area-Info.net where people can share everything from opinions to events to news. It is your choice! What do you want to share? Two, through a new program called America's Real Deal I am involved with to help business owners get their voice heard.I schedule speaking engagements with community groups and business groups to share my passion about the importance of "sharing your voice".Contact me directly at lee@leeeverton.com for scheduling information.