COVID-19 Will Affect 91 Million Easter Observers’ Spending Plans this Year – WalletHub Reports

With Easter Sunday around the corner, the personal-finance website WalletHub today released its Easter Survey, which found that COVID-19 will impact 91 million Easter observers’ spending plans this year, 47% less than the number impacted last year. This survey was released alongside WalletHub’s report on 2021’s Best Places to Celebrate Easter, as well as accompanying videos, and its Easter Facts & Stats – Church, Candy & Cash infographic.

To find out which cities promise the most egg-citing time on April 4, WalletHub compared the 100 largest cities across 13 key metrics, ranging from candy and chocolate shops per capita to the city’s Christian population. You can find highlights from all three of WalletHub’s reports below.

Best Cities for Easter
1. Honolulu, HI 11. Albuquerque, NM
2. Memphis, TN 12. Sacramento, CA
3. Omaha, NE 13. Madison, WI
4. New Orleans, LA 14. St. Paul, MN
5. Milwaukee, WI 15. Orlando, FL
6. Kansas City, MO 16. Cincinnati, OH
7. St. Louis, MO 17. Birmingham, AL
8. Lubbock, TX 18. Chicago, IL
9. Laredo, TX 19. Nashville, TN
10. Portland, OR 20. Pittsburgh, PA

To view the full report and your city’s rank, please visit:

Easter Facts & Stats – Church, Candy & Cash

  • $21.6 Billion: Total Easter-related spending expected in 2021 ($180 per person celebrating).
  • $3 Billion: Projected Easter spending on candy.
  • $49,000: Price of the world’s most expensive chocolate Easter bunny.
  • 78%: Share of people who eat chocolate bunnies’ ears first.
  • 60%: Share of parents who plan on sending Easter baskets to their children after they’ve moved out.

For the full infographic, please visit:

Coronavirus Easter Survey Key Stats

  • People plan to be generous with their stimulus checks. 76 Million Americans say they would donate part of the upcoming stimulus check to a religious organization.
  • Religion is a source of comfort. 47% of Americans say that religion has helped them get through the pandemic.
  • The pandemic has made us appreciate family and health more. COVID-19 has made Americans most grateful for their family (39%), followed by health (29%) and then freedom (12%).
  • More people might celebrate in person this year. Americans are 23% more likely to celebrate Easter with friends and family compared to last year.

The complete survey results can be found at https://wallethub.com/blog/coronavirus-easter-survey/72870.

Q&A with WalletHub

How do Americans plan to celebrate Easter this year?

“The majority of Americans who celebrate Easter, at 55 percent, will simply stay at home during the holiday, without going out or meeting with other people,” said Jill Gonzalez, WalletHub analyst. “Of the people who will leave home to celebrate Easter, the largest share will get together with friends and family, while much smaller shares will attend church in person or have a meal at a restaurant. Overall, it seems that Americans are still being cautious when it comes to celebrating the holiday during the pandemic.”

Will coronavirus put a big financial hardship on churches and other places of worship, especially around Easter?

“Churches may experience fewer donations than a typical Easter, as around 29 percent of people who celebrate Easter plan to donate less on the holiday this year than they did last year,” said Jill Gonzalez, WalletHub analyst. “Most people, at around 62 percent, will donate the same amount. The good news for churches is that 76 million Americans plan to donate part of their upcoming stimulus check to a religious organization.”

What traditional Easter purchases will suffer due to the COVID-19 pandemic?

“The clothing industry will see the biggest hit around Easter, as nearly 46 percent of Easter-celebrating people who usually buy a new outfit say they will forgo one this year,” said Jill Gonzalez, WalletHub analyst. “Close to 30 percent of Easter celebrants will also pass on buying Easter baskets, Easter candy, Easter food and family portraits. While people’s Easter spending plans are less impacted this year than last year, they are still far from normal.”

How has the COVID-19 pandemic impacted the things for which people are grateful?

“During the COVID-19 pandemic, 39 percent of people say they are more grateful for their family, while 29 percent are more thankful for their health. Many people have gained a new appreciation for things they may have taken for granted before,” said Jill Gonzalez, WalletHub analyst. “Over 11 percent of people are more thankful for their freedom or their job, too.”