The men’s college basketball championship generated $324.5 million in economic impact for the Phoenix metro area, according to a study by the Seidman Research Institute at Arizona State University’s W.P. Carey School of Business.
“Phoenix has established itself as a premier city for hosting large scale sporting events, and has consistently separated itself from the pack when bidding for mega events,” said Councilman Daniel Valenzuela, Chair of the Downtown, Aviation, Economy and Innovation Subcommittee. “It’s a credit to our city management and staff and their ability to work in partnership with the NCAA and the Phoenix Local Organizing Committee (PLOC) that brought a championship weekend of fan-related activities including the fan festival, three days of free concerts, and various youth clinics to Phoenix.”
During championship weekend the Phoenix Convention Center hosted both the Final Four Fan Fest and the National Association of Basketball Coaches (NABC) annual convention. Symphony Hall and Orpheum Theatre hosted venues for the Final Four Salute Presentation and NABC Guardians of the Game Awards Show. Downtown Phoenix was also the site of the March Madness Music Festival. Additionally, the outdoor basketball court at Harmon Park was selected as the NCAA Legacy Restoration project, and was completed in March.
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