The country is at a turning point in terms of consumer lifestyles and the generational gap between younger consumers and those who endured the Cultural Revolution. Older consumers are fastidious savers and work defines them, whereas the younger generation are drastically different. They are comfortable spending and they are increasingly individualistic and independent. They want their own personal style and they want to show it off on social media.
Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Chart 1 Consumer Lifestyles in 2016
Top Five Consumer Trends
‘made in China’ Is No Longer Considered Inferior
Consumers Enthusiastic About New Technology and Willing To Adopt Early
Ever Increasing Demand for Cashless Payments
Consumers Seek Independence and Individuality
Concerned Consumers Demand Healthy and Organic Foods
Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Chart 3 Number of Kids (Aged 3-8)
Chart 4 Number of Tweens (Aged 9-12)
Chart 5 Number of Teens (Aged 13-17)
Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
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