LONDON–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/MarketIntelligence?src=hash" target="_blank"gt;#MarketIntelligencelt;/agt;–SpendEdge, a leading provider of procurement market intelligence
solutions, has announced the completion of their trade
promotion optimization engagement for a consumer packaged goods company.
The company wanted to improve the accuracy of their sales forecasting,
determine cannibalization within the brand portfolio, and establish
baseline sales. The key objectives they aimed to achieve through this
engagement are mentioned below.
Objective 1: The company wanted to improve its existing sales
and marketing planning capabilities to increase the net profit of the
Objective 2: They also wanted to reduce inefficient trade spend
by improving collaboration with retailers.
Looking for detailed insights? Request
a free demo from our experts and know how they can help you
optimize trade promotion spend and improve existing sales.
“Trade promotion optimization process is vital for companies to
achieve profitable growth for their brand and retail partners by
improving baseline sales,” says a procurement expert from SpendEdge.
Key findings and solutions offered
In partnership with SpendEdge, the client – a consumer packaged goods
company – improved sales revenue by controlling the flow of goods
and tracking return on promotional investment. The solution offered
helped them to:
Increase demand for specific items and customers in retail stores and
improve sales revenue by 12%.
Integrate customer planning into the sales process and identify the
most impactful customers.
Want to know how optimizing trade promotions can help companies to
improve sales revenue? Request
a free proposal and access our complete portfolio of
procurement market intelligence solutions.
Outcome: The solution offered by the experts at SpendEdge helped
the CPG company to amalgamate their trade area data with retailer data
and create formal trade promotion policies. This helped the client to
analyze their trade spend and strategize their promotions more
effectively. The solution offered helped the client to identify
profitable customers and target them through trade promotion strategies.
In addition, strategically offering discounts improved sales revenue of
the client by 12%.
To access the complete case study on how we helped a CPG company to
increase its sales revenues substantially by improving trade promotion
in touch with our experts here!
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