City of Dallas launches new campaign to encourage residents to stop COVID-19, Stay on Guard

DALLAS – The City of Dallas is launching a public awareness campaign, designed to slow spread of COVID-19 through personal testimonials from residents, community leaders and organizations.

“We know this year has been very difficult for many of us and we’re all tired of staying at home, wearing masks, and seeing our friends and loved ones through screens; but now is not the time to let our guard down,” said Dallas Mayor Eric Johnson. “We must continue to encourage each resident to stay on guard as businesses reopen, students return to school, and families participate in fall sporting events and holiday celebrations."

The campaign focuses on four priorities: home, work, school and health — shining a light on essential workers who live in high density, multigenerational households, those who can’t work from home or may not have the option to maintain social distance from co-workers; children and college students returning to in-person learning and the school staff who are supporting them. The campaign encourages all Dallas residents to Stay on Guard by keeping their health a priority and get a free test when in doubt of their COVID-19 status.

“Some of us are already planning holiday celebrations and visits with family and friends, but I want to remind everyone that our fight against the deadly coronavirus is far from over,” said Council Member Thomas. “As a nation we have surpassed a grim milestone of 200,000 thousand deaths due to COVID-19 and here in Dallas County, we’ve lost more than 1,000 residents.”

Stay On Guard Dallas is a bilingual campaign that engages residents to become advocates within their communities to slow the spread of COVID-19. Dallas residents may creating PSAs and promote them on social media with the tags #StayOnGuard or #EnGuardiaDallas.

Residents and business leaders can find a complete social media strategy in English and Spanish, including sample posts, downloadable logos, social media graphics and more to promote the campaign at DallasCityHall.com/StayOnGuard.

“These months will be a very critical for our City, so we ask all Dallas residents to stay safe at home, work, school and take every precaution to stay healthy as we approach cold and flu season,” said Dr. Baggett. “Get tested before you go back to school and work, wear a mask, wash your hands and avoid large crowds.”

The Stay On Guard campaign kicks off at noon Sept. 30 with a virtual proclamation featuring Mayor Johnson, Council Member Thomas and Dr. Baggett. Watch live on Facebook, YouTube, City of Dallas Cable Channel and Spectrum Ch. 95.

For more information, please visit dallascityhall.com/COVID19 or call 214-670-INFO (4636).