Carrollton, Texas – The City of Carrollton’s Marketing Services Department recently brought home two national awards for the 2018 Pet Photo Calendar from the City-County Communications & Marketing Association (3CMA) at the organizations 30th annual conference in Milwaukee, WI on Thursday, September 6.
In keeping with City goals to provide a safe pet community and promote healthy pet ownership, proceeds from photo entries, sales of the calendar, and sponsorship ads go directly to the Carrollton Animal Services & Adoption Center for resources such as food, medicine, cleaning supplies, and treatment of sick or injured animals.
The Pet Photo Calendar earned a first place Savvy award for the category of Printed Publications – Calendars and was described by 3CMA judges as a “fantastic fundraising and awareness project.” The calendar also received an Award of Excellence in the Graphic Design – Publications category.
The calendar “effectively engaged stakeholders and prospective stakeholders, and served as an effective fundraiser,” per 3CMA. One judge went on to say, “This was a very nice execution of a crowd-pleasing piece.”
“Carrollton Animal Services is devoted to providing premier animal care and control services in our community and Marketing Services is thrilled to have won awards for producing a beneficial campaign for such a great cause,” said Marketing Director Kelli Lewis.
With City events such as Run for Rover, PAWS on the Square, Pooch Pool Party, and $5 Rabies Vaccinations & Free Pet Registrations, the Pet Photo Calendar serves as an additional aid in increasing awareness of responsible pet ownership.
The Savvy awards, held in conjunction with 3CMA’s annual conference, recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships, and salute skilled and effective city, county, agency and district professionals who have creatively planned and carried out successful innovations in communications and marketing. Nearly 200 jurisdictions participated, with more than 700 entries in 40 categories submitted.
For more information on Carrollton’s achievements across various departments, visit cityofcarrollton.com/awards-accolades.