CIM Group Completes Prizma – 169-unit Apartment Building in Hollywood’s Media District

Onsite leasing office is open; residences available for immediate occupancy

LOS ANGELES–(BUSINESS WIRE)–CIM Group announced today that it has completed construction of Prizma, a 169-unit, seven-story apartment building prominently located on the northeast corner of La Brea Blvd. and Willoughby Avenue in Hollywood’s Media District. The building also features approximately 33,000 square feet of ground floor retail served by separate public parking and elevators for easy accessibility.

Prizma is designed around a park-like central courtyard that provides residents an outdoor retreat with fire pits, outdoor game area, a 3,000-square-foot pool and deck with barbeque area, and ample seating. Two additional rooftop Wi-Fi-enabled communal outdoor areas offer city views from the Hollywood Hills to the downtown skyline, include outdoor televisions, comfortable seating areas with fire pits.

Residences are a mix of studios, one- and two-bedroom floorplans as well as bi-level units, and are equipped with stainless steel kitchen appliances, in-unit washer and dryer, and Nest thermostats and electronic door locks offering optional keyless smartphone enabled access for connected living. Modern finishes such as hardwood floors and sleek tile bathrooms enhance the stylish units that are awash with natural light from floor-to-ceiling operable windows. Embracing the indoor/outdoor California lifestyle, most units offer a balcony or a terrace.

Prizma also features a 24-hour attendant, a fitness center equipped with Life Fitness cardio, cable motion, and free weight machines, a WiFi-enabled co-working office area, and an indoor-outdoor lounge.

Located in a vibrant and evolving area of Los Angeles bordering on West Hollywood, Prizma is well-positioned in a walkable neighborhood with an array of nearby shopping and dining options, and an emerging hub for culture and the arts. It also is a thriving area for business, particularly entertainment and creative industries that are drawn to the variety of contemporary office options including 953 Sycamore and The Lot, a CIM-owned creative studio campus just blocks away.

CIM Group is a long-time owner and operator of commercial real estate throughout Los Angeles and utilized its broad experience in owning, developing and operating multifamily and retail properties to envision and deliver the Prizma apartments and retail uses to Hollywood and neighboring communities.

The Leasing Gallery is open every day from 9:00 a.m. until 6:00 p.m. with walk-ins welcome. To schedule an appointment for a tour or for more information please contact (833) 552-3891 or visit www.prizmaliving.com.


CIM is a community-focused real estate and infrastructure owner, operator and lender. Since 1994, CIM has led more than $60 billion of projects in communities across the Americas on behalf of its own account and for its partners and co-investors. CIM’s broad in-house expertise includes decades of research, acquisition, credit analysis, development, finance, leasing and property management experience in urban real assets, net-lease assets and other associated credit strategies. Using its disciplined approach and extensive in-house expertise, CIM seeks to create value in projects, which ultimately enhances communities. For more information, visit www.cimgroup.com.


Media contact:

Karen Diehl


[email protected]


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