Churn Analysis Helped a Leading Payment Gateway Service Provider to Improve Customer Retention by 85% – Read Quantzig’s Success Story to Know More!

LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Analytics?src=hash” target=”_blank”gt;#Analyticslt;/agt;–A global data analytics and advisory firm, Quantzig, that delivers
actionable analytics solutions to resolve complex business problems has
announced the completion of their latest customer
churn analysis engagement for a leading payment gateway services provider
During the course of this engagement, the churn analysis experts at
Quantzig adopted a comprehensive three-step approach that focused on
leveraging the use of customer churn models to predict churn rates and
modify service offerings.

The number of customers switching over to other financial service
providers has increased significantly over the past few years. The high
customer churn rates have resulted in huge loses for leading players in
the banking sector. However, the probability of winning back lost
customers looks promising due to the availability of advanced analytical
tools that help gauge customer preferences. Though systematic recovery
is still in its infancy in the banking world, players can use
creditworthiness and customer data to retain and recover former
customers rather than acquiring new ones.

Quantzig’s recent churn analysis case study highlights the importance of
customer churn models and its role in forecasting churn probability of
existing customers for a leading banking services provider. It also
focuses on addressing the ultimate challenge in customer churn
management which revolves around preventing customer churn even before
it occurs.

The Business Problem: The
client is an American subsidiary of a well-known banking firm that
recently ventured into the online payment processing segment. Being a
well-known payment gateway services provider, the client faced a number
of predicaments that hampered their ability to retain customers. Their
challenges included increasing customer churn rates, increasing
competition, and fluctuating customer preferences.

Quantzig believes that by leveraging customer churn analysis
businesses can understand the root cause behind customer churn and
devise appropriate strategies to retain them.
in touch
with our experts for more insights.

“In today’s complex business scenario, churn analysis is vital to
creating a data-driven customer retention strategy,” says a churn
analytics expert from Quantzig.

The Solution Offered: To help
the client tackle the challenges we leveraged the use of customer churn
models to predict churn rates and modify service offerings. A detailed
churn analysis report revealed that the client needed to first redefine
key metrics associated with customer churn to reduce attrition. By doing
so, the client was able to set KPI’s and better understand the long-term
health of their business. Moreover, the ability to preempt and identify
customer churn further delivered a 70% improvement in annual revenue.

This success story is a classic example of how churn analysis
helped a client to adopt a data-driven approach to reduce customer
a free proposal
to know more about our churn analytics

Quantzig’s customer churn analysis solutions
helped the client to:

  • Improve customer retention rate by 85%
  • Set KPI’s and better understand customer preferences
  • Request
    a free demo
    to know how churn analysis can help you.

Quantzig’s customer churn analysis solutions
offered predictive insights on:

  • Delivering accurate insights to both the operational and executive
  • Developing new programs aimed at minimizing customer churn
  • A data-driven approach to forecasting customer churn can help you
    better understand the needs of your customers. Want to know how?
    for more information now!

About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit:


Anirban Choudhury
Marketing Manager
+1 630 538 7144
UK: +44 208 629 1455


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