Cheddar and Synacor Enable Hulu with Live TV and YouTube TV Subscribers Access to Live Business and Tech News

Additional Cheddar partners to be added

NEW YORK & BUFFALO, N.Y.–(BUSINESS WIRE)–Cheddar, the leading post cable networks company, and Synacor Inc.
(Nasdaq: SYNC) today announced that subscribers of Hulu with Live TV and
YouTube TV will have full access to Cheddar’s live and on demand
programming at no additional charge via the Cheddar web site, as well as
mobile and TV apps.

The first platform for authenticating subscribers is Cheddar’s website
with plans for its Connected TV and mobile apps in short order.

“All Hulu with Live TV and YouTube TV subscribers can now login with
their credentials and access our content, just like the traditional
cable networks,” said Jon Steinberg, CEO of Cheddar. “We are always in
base bundle, so this means all subscribers of these leading platforms
can access us. This type of access is available to all our pay TV
distributor partners as quickly as they give us the GO to make this
available to their subscribers.”

Cheddar is tapping Synacor’s Cloud ID cloud-based identity management
platform to speed authentication integrations with virtual MVPDs and
MVPDs. Synacor’s identity platform enables content providers to
authenticate against distributor billing systems as well as direct to
consumer authentications, while offering security features like
concurrency monitoring and device management to improve the customer
experience.

“We’re very proud to be supporting Cheddar as it expands its reach and
strengthens its relationship with consumers. We are excited to see them
bring our solution to their OTT viewers,” said Himesh Bhise, CEO of
Synacor. “Cloud ID makes it easier for content providers to integrate
digital programing into traditional TV provider lineups.”

Synacor Cloud ID is the industry’s only end-to-end identity platform
that simplifies the subscriber login experience anywhere end users
access their video services. Whether viewing in the home via a Wi-Fi
network, connected TV or on mobile device, users can get to the services
and content they want faster and with less headaches.

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is
available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo,
Amazon, Twitch, Twitter, 60% of smart TVs in the U.S., and Facebook.
Cheddar currently broadcasts two live video news networks: Cheddar, a
business news network covering the most innovative executives, founders,
products, and technologies transforming our lives and economy, and
Cheddar Big News, a fast-paced, young, non-partisan general news and
headline news network. The company broadcasts from the trading floor of
the New York Stock Exchange, its street level studio in the glass corner
of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and
the White House. Cheddar was founded by Jon Steinberg, President and
Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors
include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs,
Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit
Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and
Dentsu Ventures.

About Synacor

Synacor (Nasdaq: SYNC) is the trusted technology development,
multiplatform services and revenue partner for video, internet and
communications providers, device manufacturers, governments and
enterprises. Synacor’s mission is to enable its customers to better
engage with their consumers. Its customers use Synacor’s technology
platforms and services to scale their businesses and extend their
subscriber relationships. Synacor delivers managed portals, advertising
solutions, email and collaboration platforms, and cloud-based identity
management. www.synacor.com

Contacts

Cheddar
Daniel Schneider
distro@cheddar.com

leverton

I have been involved with publishing and marketing for the past 32 years. My passion is helping people share their voice. I am able to do this through two important venues: One, with Area-Info.net where people can share everything from opinions to events to news. It is your choice! What do you want to share? Two, through a new program called America's Real Deal I am involved with to help business owners get their voice heard.I schedule speaking engagements with community groups and business groups to share my passion about the importance of "sharing your voice".Contact me directly at lee@leeeverton.coom for scheduling information.