Chase and Pinterest Uncover What Home Renovation Projects & Trends Consumers Care about Most

“Pins & Properties: Chasing Your Dream Home” Report Reveals
Millennials are Buying Now and Investing with Sweat Equity

Home Lending
, in conjunction with Pinterest,
today debuted its “Pins & Properties: Chasing Your Dream Home” report at
the Pinterest New York City office, along with TV personalities,
entrepreneurs and authors, Drew and Jonathan Scott. The Scott Brothers
shared tips and trends for making a dream home renovation a reality. The
collaboration between these powerhouse brands examined what homeowners
are searching for to upgrade their starter homes.

“For the second year in a row, Millennials make up the largest group of
homebuyers, seeing the value of this smart investment,” said Amy
Bonitatibus, Chief Marketing and Communications Officer for Chase Home
Lending. “And many are jumping into plans to take their fixer-uppers and
turn them into their dream homes. Nearly 95 percent of the Millennials
said they planned some kind of renovation in the next three years. We
meet with this generation of homebuyers every day to provide expert
advice on purchasing and financing improvements.”

Jon Kaplan, Global Head of Partnerships, Pinterest, said, “Chase and
Pinterest have similar missions in helping people make their dreams a
reality. The partnership between our companies on the Chase Dream Boards
visual interactive experience demonstrates the way in which we’re able
to offer personalized recommendations that deliver unique value and
guidance to potential home renovators. We’re excited to continue growing
our partnership with Chase and look forward to bridging the gap between
inspiration and action for Chase customers.”

“Whether starting a long-awaited bathroom remodel, or revamping your
outdoor space just in time for the summer, collaborating with a trusted
advisor throughout the home renovation process is so important,” said
Drew Scott.

“By working side-by-side with homeowners, Chase is making it easier for
customers to understand how to build home equity and create the home of
their dreams,” said Jonathan Scott.

According to the National
Association of Realtors
, in 2017, 89 percent of Millennial buyers
bought a previously-owned home, which are often more affordable in the
initial purchase, but also require improvements. Buyers are turning to
Pinterest for inspiration surrounding projects big and small, with
budget-conscious DIY projects—rooted in practicality—up as much as 300
percent from just one year ago. And projects like a closet overhaul are
increasing over 7,000 percent in year-over-year search results.

The data shows that those homeowners looking to remodel are regularly
searching Pinterest for creative inspiration and action, but are also
actively considering important factors such as financial planning. These
Pinterest users are more than 1.5 times as likely to search for topics
on budgeting.

To download the full Chase Home Lending “Pins & Properties: Chasing Your
Dream Home” report, click

For more information about Chase Home Lending, visit www.chase.com/mortgage.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan
Chase & Co. (NYSE: JPM), a leading global financial services firm with
assets of $2.5 trillion and operations worldwide. Chase serves nearly
half of America’s households with a broad range of financial services,
including personal banking, credit cards, mortgages, auto financing,
investment advice, small business loans and payment processing.
Customers can choose how and where they want to bank: 5,100 branches,
16,000 ATMs, mobile, online and by phone.


Keosha Burns


I have been involved with publishing and marketing for the past 32 years. My passion is helping people share their voice. I am able to do this through two important venues: One, with Area-Info.net where people can share everything from opinions to events to news. It is your choice! What do you want to share? Two, through a new program called America's Real Deal I am involved with to help business owners get their voice heard.I schedule speaking engagements with community groups and business groups to share my passion about the importance of "sharing your voice".Contact me directly at lee@leeeverton.com for scheduling information.