Charles Schwab Unveils One-of-a-Kind Champion’s Prize in First Year of Tournament Sponsorship

FORT WORTH, Texas–(BUSINESS WIRE)–Charles Schwab has been challenging the status quo in the financial
services industry on behalf of investors since 1973. Now, as the title
sponsor of the Charles Schwab Challenge — a PGA TOUR event that has
challenged the world’s top shot-makers for 73 years — the company is
celebrating that “challenger spirit” by unveiling a one-of-a-kind prize
for the champion of this year’s event: a restored 1973 Dodge®

The car — a restomod “Schwab Challenger” that mixes a vintage body with
modern comfort, performance and reliability — is covered in custom
Glacier Blue paint, with one-off Schwab badging. It also features
touches of Colonial’s trademark Scottish royal tartan on the seats,
serving as a tribute to the awarding of a tartan plaid jacket to the
event’s champions and top committee chairs.

This unique champion’s prize will be displayed at this year’s Charles
Schwab Challenge from May 23-26 at Colonial Country Club in Fort Worth,

To get a glimpse inside the restoration process, visit AboutSchwab.com.

This tournament, which has represented the city of Fort Worth and the
Metroplex with distinction for years, celebrates challengers and great
competition. “As a brand that was founded on challenging the status quo
for investors, we wanted to honor the spirit of the tournament with a
one-of-a-kind award that represents the ‘challenger’ spirit of both the
champion and our company,” said Andy Gill, executive vice president and
Chief Marketing Officer at Charles Schwab. “With this incredible prize
and all of the other fan-friendly events and improvements we have
planned, we look forward to bringing this challenger spirit to life.”

Charles Schwab & Co., a major sponsor on the PGA TOUR and PGA TOUR
Champions, announced last year it would expand its golf presence and its
strong commitment to the North Texas community by assuming title
sponsorship of the PGA TOUR’s Fort Worth Invitational at Colonial
Country Club.

The four-year agreement, which starts this year, runs through 2022.

For more information on the tournament, visit www.charlesschwabchallenge.com.

Charles Schwab Challenge and the Champion’s Prize: By the Numbers

  • 1: Number of PGA TOUR events featuring a prize with nearly 500
  • 6: Months the car will spend in a ground-up restoration at the
    hands of Steve Strope and his team at Pure Vision Design in Simi
    Valley, Calif.
  • 73: Years the tournament has been played at Colonial Country
    Club, including this year, making it the longest-running non-major
    held at the same location.
  • 1973: The year the “champion’s prize” was manufactured, as well
    as the year Schwab was incorporated.
  • 2019: First year of Schwab’s four-year title sponsorship of the
    event at historic Colonial Country Club, which runs through 2022.

About the Charles Schwab Challenge

As the Official Investment Firm of the PGA TOUR® and PGA TOUR
Champions since 1997, Charles Schwab expanded its golf presence by
assuming title sponsorship of the PGA TOUR’s annual tournament at
Colonial Country Club beginning in 2019. The four-year agreement will
run through 2022. The Charles Schwab Challenge is one of the country’s
premier and longest-running PGA TOUR events, serving as a showcase for
the game’s best players. The Wall of Champions at Colonial Country Club
is populated by many of the game’s greatest names, with Fort Worth
native and Colonial member Ben Hogan chief among them as the
tournament’s only five-time champion, starting with the first two
editions of the tournament in 1946-47.

About Charles Schwab & Co.

At Charles Schwab we believe in the power of investing to help
individuals create a better tomorrow. We have a history of challenging
the status quo in our industry, innovating in ways that benefit
investors and the advisors and employers who serve them, and championing
our clients’ goals with passion and integrity.

More information is available at www.aboutschwab.com.
Follow us on Twitter,
and LinkedIn.

The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of
financial services, with more than 360 offices and 11.8 million active
brokerage accounts, 1.7 million corporate retirement plan participants,
1.3 million banking accounts, and $3.59 trillion in client assets as of
March 31, 2019. Through its operating subsidiaries, the company provides
a full range of wealth management, securities brokerage, banking, asset
management, custody, and financial advisory services to individual
investors and independent investment advisors. Its broker-dealer
subsidiary, Charles Schwab & Co., Inc. (member SIPC,
and affiliates offer a complete range of investment services and
products including an extensive selection of mutual funds; financial
planning and investment advice; retirement plan and equity compensation
plan services; referrals to independent fee-based investment advisors;
and custodial, operational and trading support for independent,
fee-based investment advisors through Schwab Advisor Services. Its
banking subsidiary, Charles Schwab Bank (member FDIC and an Equal
Housing Lender), provides banking and lending services and products.
More information is available at www.schwab.com
and www.aboutschwab.com.

Brokerage Products: Not FDIC Insured · No Bank Guarantee · May
Lose Value

© 2019 Charles Schwab & Co., Inc. Member SIPC.


Pete Greenley
Charles Schwab & Co.
[email protected]


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