Challenger and TopYa! Form Sports Tech Company to Fuel Mission Driven Growth of Youth Sports

DENVER–(BUSINESS WIRE)–TopYa! has merged with Challenger Sports’ e-commerce, technology and
team wear divisions to create a high-growth sports technology company
with revenue already exceeding $15 million per year. Together the
company has the first platform that meets the needs of players, parents,
coaches as well as sports organizations. With a U.S. youth sports
technology market forecasted to grow to nearly $7 billion over the next
five years driven by innovation benefitting consumers, the new company
is uniquely positioned to fuel this growth.

For over 25 years, Challenger Sports and Challenger Teamwear have been
an invaluable support system for youth soccer communities, providing
camps, clinics, uniforms, equipment, tournaments, and overseas tours to
hundreds of thousands of players, parents and coaches each year.
“Challenger is now poised to make the most significant change in its
history entering 2019,” explained Paul Lawrence, CEO of Challenger
Teamwear, whose company is part of the merger. “The new technology
company formed with TopYa! will power Challenger Sports’ businesses and
the rest of the market.”

TopYa!, known internationally for its captivating video learning and
engagement platform, will provide a broad range of digital solutions
that empower individual players and their families to enjoy the numerous
benefits that are the essence of youth sports. This summer, for
instance, TopYa! technology will power the first combined practical and
digital Challenger soccer camps to address how children learn and play
today. Campers will participate in pre- and post-camp video assessments
using the TopYa! app to measure their learning progress, submit
video-based homework during the camps, and receive feedback through the
app from the company’s virtual coaches.

“The new company provides TopYa! with the distribution reach and team to
rapidly accelerate the proliferation of its platform,” explained Jason
Keller, CEO of TopYa! “Now, we are well positioned to meet the demand
from sports organizations, clubs, schools and teams across the globe to
magnify their mission and improve and grow their organizations.” The new
company will add strategic growth capital to fund the expansion.

About Challenger Sports and Challenger Teamwear

Challenger understands that players, coaches, parents and administrators
all have different needs and priorities, and by listening to its
customers for over 25 years Challenger has built a full-service soccer
company that caters to everyone involved in the game. The Challenger
companies annually serve nearly a quarter of a million global
participants through 2,500 soccer camp locations, 16 soccer tournaments,
1,200 year-round classes, 4,000 partner organizations and franchises
with nearly 1,000 staffed coaches while selling more than 500,000
uniforms for multiple sports. For more information, visit https://www.challengersports.com
and https://www.challengerteamwear.com.

About TopYa!

The TopYa! SaaS platform services sports organizations, associations,
national governing bodies and schools in the US, UK and India as well as
players, students and families worldwide. TopYa!’s platform encompasses
core engines with robust APIs that feed the TopYa! apps, white labeled
apps, web-based administrative tools and operational workflows. These
core engines include its patented “Learning by Doing” micro challenge
and social model supported by virtual coaching; player assessments,
itinerary and homework; organization management; contests and
fundraisers driven by user generated content; and its digital network
that activates brands and feeds user generated video content from the
apps to customer and partner websites. For more information, visit https://www.topya.com.



Taylor Ohlsen
[email protected]
[email protected]
[email protected]


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