CCM Inspires Youth Hockey Players to Do Good This Holiday Season

Leading Hockey Brand Empowers Teams to Give Back to Communities
through 2018 CCM Assists Campaign

MONTREAL–(BUSINESS WIRE)–Today, CCM
Hockey
announced details of its 2018 CCM Assists campaign,
which inspires minor hockey teams across North America to establish an
active role in their communities during the holiday season and beyond.
In return for their dedication and hard work, the brand will reward
select teams with CCM hockey sticks.

Between December 7-31, 2018, CCM Assists encourages young players
to participate in community service and perform good deeds locally. To
enter, participating teams across North America are asked to share
images & videos with a short description of their “assists” via Twitter
or Instagram using the hashtags #CCMAssists #Entry.

At the conclusion of the program in January, three participant teams
will be chosen as winners. The winning teams will be outfitted with
CCM’s JetSpeed, Ribcor Trigger 3D or Super Tacks AS1 sticks, plus two
goalie sticks, for their notable “assists” to the community. For full
rules and regulations, please visit: http://ccmhockey.com/en/ccm-assists.

“We are so proud of everything these young hockey teams have
accomplished since the inception of the CCM Assists program in 2015,”
said Rick Blackshaw, CEO of CCM. “Very few players will play
professionally, but everyone has the opportunity to be a great
contributor to their community. As such, these players know that how
they perform off the ice is just as, if not more, important than how
they perform on it. We are stoked to see what initiatives teams will
take part in for the 2018 holiday season!”

As an organization, CCM has placed an emphasis on social good and
community initiatives through key donations, volunteer services at
community hockey events and partnerships with CCM pro-athletes within
local communities. Earlier this year, CCM partnered with the Montreal
Canadiens Children’s Foundation, providing equipment donations and
volunteers to help get as many kids on the ice as possible within the
Montreal community.

Throughout the course of the campaign, submissions will be retweeted or
liked via the CCM social pages. The winning submissions will be
showcased on January 11th across CCM’s social media feeds.

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey
equipment and related apparel. With its headquarters located in
Montreal, the company has operations in Canada, the United States and
Europe. CCM Hockey equips more professional hockey players than any
other company, including superstars like Sidney Crosby, Alex Ovechkin,
Connor McDavid and John Tavares. CCM Hockey is also the preferred
equipment supplier of the National Hockey League and the official
outfitter of the American Hockey League, the Canadian Hockey League, and
several NCAA and national teams. For more info, visit: www.ccmhockey.com.

Contacts

MEDIA:
Alexandria Clarke / Alyssa Stalzer
M&C Saatchi
Sport & Entertainment
alexandria.clarke@mcsaatchi.com
alyssa.stalzer@mcsaatchi.com

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