CCM Hockey Donates New Equipment to Special Needs Toronto-Area Hockey Club


Toronto Maple Leafs Star Morgan Rielly Joined CCM to Surprise
Mississauga Crusaders Special Hockey Club with CCM Equipment and
Participate in Special Practice

and Toronto Maple Leafs star defenceman Morgan Rielly came
together to surprise the Mississauga Crusaders Special Hockey Club with
new equipment. Rielly and CCM hosted a special practice for an excited
group of 48 special needs hockey players, who accepted the surprise
donation with longtime coach Brent Christensen in front of dozens of
coaches, parents and fans at Iceland Arena in Mississauga, Ontario.

Founded in 1995, the Mississauga
Crusaders Special Hockey Club
is a registered Non-Profit
Organization geared to providing developmentally challenged children and
adults the opportunity to play hockey, regardless of their skating
abilities or hockey skills. The mission of the Club is to give these
individuals the opportunity to form the kind of relationships that only
teammates can appreciate.

“I’m honored to have had the opportunity to help the incredibly
dedicated hockey players of the Mississauga Crusaders continue to play
the game that they love and reach their full potential both on the ice
and in the broader community” said Rielly. “The players, coaches and
parents of the Crusaders are an inspiration to the entire hockey world
and their passion reminds me of why I fell in love with the sport.”

The new equipment and gear will be used throughout the season for the
Crusaders’ Junior, Intermediate and Senior teams’ practices and games.
The donation will provide players and their families with some of the
necessary equipment they need to pursue the sport they love — while
offsetting some of the mounting financial pressures associated with
suiting up for the ice.

“The club is ecstatic with the brand new equipment and gear from CCM,”
said coach Christensen. “Operating a hockey club for special needs
players for almost two decades is an incredible feat, however, it hasn’t
come devoid of its challenges. A lot of these players have fallen in
love with the game of hockey, but the sport isn’t a cheap one to
participate in. Without organizations and businesses like CCM, who reach
out to extend a hand, ice hockey for children and adults in our
community would struggle to exist.”

Through its equipment donation program and other community initiatives,
CCM aims to help players of all ages and skill levels engage with the
sport of hockey, while helping to alleviate barriers to the endeavor.
CCM believes providing players of all ages with the proper equipment
will give them the opportunity to participate in the game they love for
the rest of their lives.

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey
equipment and related apparel. With its headquarters located in
Montreal, the company has operations in Canada, the United States and
Europe. CCM Hockey equips more professional hockey players than any
other company, including superstars like Sidney Crosby, Alex Ovechkin,
Connor McDavid and John Tavares. CCM Hockey is also the preferred
equipment supplier of the National Hockey League and the official
outfitter of the American Hockey League, the Canadian Hockey League, and
several NCAA and national teams. For more info, visit: www.ccmhockey.com.


M&C Saatchi Sport & Entertainment


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