Building a Marketing Tech Stack

Between a refi boom and the nationwide shutdown that saw many people working remotely, 2020 has shown just how fundamental your tech is to accomplishing your goals. This session will walk you through the essentials of a marketing technology stack, providing a roadmap for automation.

 Watch the full session on marketing technology below. To go back to the full engage.marketing 2020 on demand summit, go here.


  • Jim McDonald, Chief Marketing Officer, Planet Home Lending
  • Michelle Donnelly, Chief Commercial Officer, Movement Mortgage
  • Justin Schmidt, Vice President of Marketing, Capacity
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