BTIG and Betaworks Studios Host Roundtable on Consumer Engagement with Industry Leaders from GE, NBA, Keds, ClassPass and Primary.com

and Betaworks
announced today that it hosted “BTIG’s Female CMO
Roundtable – How Can Brands Engage Consumers in 2018 and Beyond” with
featured panelists Linda Boff, Chief Marketing Officer of GE,
Christina Carbonell, Co-Founder of Primary.com, Emily Culp, former Chief
Marketing Officer of Keds, Pam El, Chief Marketing Officer of the NBA,
Joanna Lord, Chief Marketing Officer of ClassPass, on Monday,
October 8th in New York.

The event took place at Betaworks Studios and was moderated by BTIG
TMT Analyst Richard Greenfield
. The roundtable focused on how brands
are leveraging new technology and data on consumer behavior to engage
with customers globally. Participants discussed the ways in which the
marketing spend is changing, how to reach younger demographics in an
increasingly fragmented world and what panelists perceive as the most
exciting new technologies for marketers to utilize. The speakers
emphasized that performance and brand marketing must learn to co-exist,
with marketers focused on telling their brand’s story across an evolving
array of platforms.

“Betaworks Studios is a place where builders gather to share stories
around how to build better and we couldn’t have brought together a
better collection of builders last night, with the chief storytellers
from some of the world’s most well-known brands,” commented John
Borthwick, Founder and Chief Executive Officer of Betaworks

“In an era where more women than ever are leading and influencing the
direction of some of the world’s most prestigious and
industry-disrupting brands, we wanted to create a forum for thought
leaders to share how to capture consumer attention,” noted Mr.
. “Regardless of the size of their marketing budget and
the platforms utilized, CMOs are laser-focused on the return on
investment tied to retaining and acquiring customers year after year.”

BTIG’s Corporate Access program hosts client events across the consumer,
energy, financials, healthcare, real estate, shipping and technology,
media and telecommunications sectors. For more information about the
conference or to access BTIG insights, contact a BTIG representative, or
visit www.btigresearch.com.
Follow the conversation on Twitter along with @RichBTIG.

About BTIG

BTIG is a global financial services firm specializing in institutional
trading, investment banking, research and related brokerage services.
With an extensive global footprint and more than 600 employees, BTIG,
LLC and its affiliates operate out of 18 cities throughout the U.S., and
in Europe, Asia and Australia. BTIG offers execution, expertise and
insights for equities, equity derivatives, ETFs and fixed income,
currency and commodities (futures, commodities, foreign exchange,
interest rates, credit, and convertible and preferred securities). The
firm’s core capabilities include global execution, portfolio, electronic
and outsource trading, transition management, investment banking, prime
brokerage, capital introduction, corporate access, research and
strategy, commission management and more.

Disclaimer: https://www.btig.com/disclaimer.
To learn more about BTIG, visit www.btig.com.

About Betaworks Studios

Betaworks Studios is a new club for builders located in the Meatpacking
District of NYC. Over the past 10 years Betaworks has built companies,
run accelerators, and invested in talent. Now we’ve opened our doors and
invite you to join our supportive community of builders in the place we
call home.

To learn more about Betaworks Studios, visit https://betaworks-studios.com/.


Jill Gordon
Prosek Partners
ext. 226




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