‘Creative Disruption’ to Discuss Converging Worlds of Advertising,
Entertainment and Data
SHERMAN OAKS, Calif.–(BUSINESS WIRE)–Ricky Ray Butler, CEO of Branded
Entertainment Network (BEN), and Derral Eves, VidSummit and Creatus
founder, announced a new podcast today, Creative Disruption, that
will offer insights and stories from leading creators, writers,
producers and marketers on how the worlds of advertising, entertainment
and data science are converging. Creative Disruption will give a
voice to disrupters in the entertainment industry who wouldn’t otherwise
have a platform to educate their peers directly.
“I am thrilled to work alongside Derral and help others within the
industry navigate this fast-changing landscape,” said Ricky Ray Butler,
CEO of BEN. “Brands and creators are struggling to keep up with
consumers’ rapidly evolving viewing habits. We started Creative
Disruption to share ideas and experiences from the rock stars of
entertainment, technology and marketing. There’s nothing else out there
that explores what makes these disruptors tick, their pathways to
success, and where they believe entertainment and content platforms are
headed.”
Creative Disruption highlights the innovative approaches that are
getting results and transforming the way both advertising and content is
approved, created, distributed and consumed. Butler and Eves will speak
to leaders who work both in front of and behind the camera, and will
cover a range of topics from the trends and developments that are
shaping the way creators and marketers reach audiences, to the balance
between data and emotion in creating content, to innovative approaches
and best practices for monetizing that content.
“Working with Ricky Ray to bring Creative Disruption to life has
been a fantastic collaboration. The industry has evolved at a rapid pace
and we both noticed the need to give those disrupting it a bigger, more
prominent voice,” said Derral Eves, founder of VidSummit and Creatus.
“When it comes to creating content and establishing genuine
relationships with consumers, there are so many moving parts. Sharing
the stories and knowledge of those on the frontlines can help us all
understand what’s on the horizon and how our own messages can break
through.”
Initial guests on the podcast include leading influencers, writers,
producers and marketers such as:
-
Chris Moore. Chris is one of the most successful
producers in Hollywood. His films include the Oscar-award winning Manchester
by the Sea – which was one of the first Amazon films to have a
theatrical release – the Oscar-award winning Good Will Hunting,
and the box-office hit American Pie. Chris has also broken new
ground in television and music, having co-founded Live Planet along
with Matt Damon, Ben Affleck and Sean Bailey, and produced the
Emmy-nominated Project Greenlight. Chris is currently
developing the second season of The Chair, which puts
burgeoning creatives in the director’s chair for the first time. -
Matthew Patrick and Stephanie Patrick. Matthew and Stephanie
are one of the most successful couples on YouTube. Matthew Patrick,
also known as MatPat, is best known as the creator and narrator of the
YouTube channels The Game Theorists, The Film Theorists
and YouTube’s largest livestreaming channel, GTLive, which he
co-hosts with his wife and fellow YouTube star Stephanie Patrick.
Their channels are currently at 20 million subscribers and 60 million
monthly views. Matthew and Stephanie, who manages the business side of
their partnership, are co-owners of Theorist Media, where they use
data-based methods to accelerate the growth of social media audiences,
particularly on YouTube. -
Caleeb Pinkett. Caleeb is one of the fastest rising producers
in Hollywood. As Head of Overbrook Film and Television, which is the
production home of Will Smith and Jada Pinkett Smith, Caleeb has
helped launch the YouTube Premium hit Cobra Kai, Netflix
breakout hit To All the Boys I’ve Loved Before, and the feature
film I am Legend. Caleeb has also been instrumental in
increasing Will and Jada’s presence on social platforms like YouTube
and Facebook Watch. Caleeb is currently working on the second season
of Cobra Kai as well as Food & Familia, an ABC television
show starring Danny Trejo. -
Rafi Fine and Marc Hustvedt. Rafi and Marc lead one of the most
successful studios creating entertainment for YouTube. Rafi, along
with his brother Benny, are the founders of Fine Brothers
Entertainment, which operates three successful channels:
“TheFineBros”, “TheFineBros2” and “React”. FBE currently produces
fifteen serialized shows every week for over 30 million subscribers.
Marc Hustvedt is FBE’s recently appointed CEO and an internet video
veteran in his own right. Marc has an impressive track record of
establishing and managing other digital-first companies, such as
Tubefilter, the Streamy Awards, and Supergravity Pictures. -
Liam Chivers. Liam is a highly successful talent manager and
sales specialist whose company, OP Talent, has pioneered YouTube and
online influencer management in the U.K. Since founding OP Talent in
2012, Liam has educated hundreds of global brands and entertainment
companies on the value and best practices of brand marketing and
content promotions, utilizing the modern-day mainstream platforms of
YouTube and social media. Liam has been instrumental in developing
once unknown individuals into some of today’s most powerful online
influencers. -
Jon Youshaei. Jon is a YouTube marketing guru, business writer
and creator of Every Vowel, a popular workplace cartoon series
called “The Dilbert for Millennials.” As YouTube’s Head of Creator
Product Marketing, Jon worked with the platform’s stars to grow their
communities and create viral content with millions of views. Today, he
works at Instagram as Product Marketing Manager for their new video
platform, IGTV. Jon has also been named a top marketer by Forbes and
Entrepreneur. -
Jim Louderback. Jim is one of the most respected figures in
digital media with a 20-year history of leadership at the intersection
of publishing and technology. Jim currently runs VidCon as a
stand-alone division of Viacom. VidCon is the world’s largest online
video conference in Anaheim, Amsterdam, London and Australia. Jim
joined VidCon in 2014 as editorial director of the industry track and
took over as CEO in 2017. In early 2018 he played the leading role in
the sale of VidCon to Viacom. Throughout his career, Jim has earned a
reputation as a visionary who excels at leading startups, growth
businesses and turnarounds. His most well-known role prior to VidCon
was as CEO of Revision3, where he helped drive a 20x increase in
viewers and a 12x increase in revenue from 2007 to 2012.
Running on a weekly basis, full-length episodes of Creative Disruption
can be found on YouTube, with shorter videos released on Facebook Watch,
LinkedIn and Twitter. Audio versions of the podcast will be available on
Spotify, iTunes, and wherever podcasts can be streamed.
To listen to Creative Disruption, please visit the podcast’s
YouTube page.
About BEN Group, Inc.
BEN is a global entertainment marketing company leveraging deep learning
technology to better predict and improve the success of brand
integration and influencer marketing campaigns. BEN’s client roster
includes Microsoft, General Motors, Dyson, Ubisoft, Unilever, P&G, and
General Mills. Our global rights clearance and licensing business offers
integrated solutions for music, photos, film, TV, celebrity, and iconic
talent. The company’s roster of celebrity legends, including Albert
Einstein, Steve McQueen, Thomas Edison and Charlie Chaplin, provides
brands with opportunities for instant recognition, positive perception,
and global appeal.
Contacts
Jessica Cheng
[email protected]
‘Creative Disruption’ to Discuss Converging Worlds of Advertising,
Entertainment and Data
SHERMAN OAKS, Calif.–(BUSINESS WIRE)–Ricky Ray Butler, CEO of Branded
Entertainment Network (BEN), and Derral Eves, VidSummit and Creatus
founder, announced a new podcast today, Creative Disruption, that
will offer insights and stories from leading creators, writers,
producers and marketers on how the worlds of advertising, entertainment
and data science are converging. Creative Disruption will give a
voice to disrupters in the entertainment industry who wouldn’t otherwise
have a platform to educate their peers directly.
“I am thrilled to work alongside Derral and help others within the
industry navigate this fast-changing landscape,” said Ricky Ray Butler,
CEO of BEN. “Brands and creators are struggling to keep up with
consumers’ rapidly evolving viewing habits. We started Creative
Disruption to share ideas and experiences from the rock stars of
entertainment, technology and marketing. There’s nothing else out there
that explores what makes these disruptors tick, their pathways to
success, and where they believe entertainment and content platforms are
headed.”
Creative Disruption highlights the innovative approaches that are
getting results and transforming the way both advertising and content is
approved, created, distributed and consumed. Butler and Eves will speak
to leaders who work both in front of and behind the camera, and will
cover a range of topics from the trends and developments that are
shaping the way creators and marketers reach audiences, to the balance
between data and emotion in creating content, to innovative approaches
and best practices for monetizing that content.
“Working with Ricky Ray to bring Creative Disruption to life has
been a fantastic collaboration. The industry has evolved at a rapid pace
and we both noticed the need to give those disrupting it a bigger, more
prominent voice,” said Derral Eves, founder of VidSummit and Creatus.
“When it comes to creating content and establishing genuine
relationships with consumers, there are so many moving parts. Sharing
the stories and knowledge of those on the frontlines can help us all
understand what’s on the horizon and how our own messages can break
through.”
Initial guests on the podcast include leading influencers, writers,
producers and marketers such as:
-
Chris Moore. Chris is one of the most successful
producers in Hollywood. His films include the Oscar-award winning Manchester
by the Sea – which was one of the first Amazon films to have a
theatrical release – the Oscar-award winning Good Will Hunting,
and the box-office hit American Pie. Chris has also broken new
ground in television and music, having co-founded Live Planet along
with Matt Damon, Ben Affleck and Sean Bailey, and produced the
Emmy-nominated Project Greenlight. Chris is currently
developing the second season of The Chair, which puts
burgeoning creatives in the director’s chair for the first time. -
Matthew Patrick and Stephanie Patrick. Matthew and Stephanie
are one of the most successful couples on YouTube. Matthew Patrick,
also known as MatPat, is best known as the creator and narrator of the
YouTube channels The Game Theorists, The Film Theorists
and YouTube’s largest livestreaming channel, GTLive, which he
co-hosts with his wife and fellow YouTube star Stephanie Patrick.
Their channels are currently at 20 million subscribers and 60 million
monthly views. Matthew and Stephanie, who manages the business side of
their partnership, are co-owners of Theorist Media, where they use
data-based methods to accelerate the growth of social media audiences,
particularly on YouTube. -
Caleeb Pinkett. Caleeb is one of the fastest rising producers
in Hollywood. As Head of Overbrook Film and Television, which is the
production home of Will Smith and Jada Pinkett Smith, Caleeb has
helped launch the YouTube Premium hit Cobra Kai, Netflix
breakout hit To All the Boys I’ve Loved Before, and the feature
film I am Legend. Caleeb has also been instrumental in
increasing Will and Jada’s presence on social platforms like YouTube
and Facebook Watch. Caleeb is currently working on the second season
of Cobra Kai as well as Food & Familia, an ABC television
show starring Danny Trejo. -
Rafi Fine and Marc Hustvedt. Rafi and Marc lead one of the most
successful studios creating entertainment for YouTube. Rafi, along
with his brother Benny, are the founders of Fine Brothers
Entertainment, which operates three successful channels:
“TheFineBros”, “TheFineBros2” and “React”. FBE currently produces
fifteen serialized shows every week for over 30 million subscribers.
Marc Hustvedt is FBE’s recently appointed CEO and an internet video
veteran in his own right. Marc has an impressive track record of
establishing and managing other digital-first companies, such as
Tubefilter, the Streamy Awards, and Supergravity Pictures. -
Liam Chivers. Liam is a highly successful talent manager and
sales specialist whose company, OP Talent, has pioneered YouTube and
online influencer management in the U.K. Since founding OP Talent in
2012, Liam has educated hundreds of global brands and entertainment
companies on the value and best practices of brand marketing and
content promotions, utilizing the modern-day mainstream platforms of
YouTube and social media. Liam has been instrumental in developing
once unknown individuals into some of today’s most powerful online
influencers. -
Jon Youshaei. Jon is a YouTube marketing guru, business writer
and creator of Every Vowel, a popular workplace cartoon series
called “The Dilbert for Millennials.” As YouTube’s Head of Creator
Product Marketing, Jon worked with the platform’s stars to grow their
communities and create viral content with millions of views. Today, he
works at Instagram as Product Marketing Manager for their new video
platform, IGTV. Jon has also been named a top marketer by Forbes and
Entrepreneur. -
Jim Louderback. Jim is one of the most respected figures in
digital media with a 20-year history of leadership at the intersection
of publishing and technology. Jim currently runs VidCon as a
stand-alone division of Viacom. VidCon is the world’s largest online
video conference in Anaheim, Amsterdam, London and Australia. Jim
joined VidCon in 2014 as editorial director of the industry track and
took over as CEO in 2017. In early 2018 he played the leading role in
the sale of VidCon to Viacom. Throughout his career, Jim has earned a
reputation as a visionary who excels at leading startups, growth
businesses and turnarounds. His most well-known role prior to VidCon
was as CEO of Revision3, where he helped drive a 20x increase in
viewers and a 12x increase in revenue from 2007 to 2012.
Running on a weekly basis, full-length episodes of Creative Disruption
can be found on YouTube, with shorter videos released on Facebook Watch,
LinkedIn and Twitter. Audio versions of the podcast will be available on
Spotify, iTunes, and wherever podcasts can be streamed.
To listen to Creative Disruption, please visit the podcast’s
YouTube page.
About BEN Group, Inc.
BEN is a global entertainment marketing company leveraging deep learning
technology to better predict and improve the success of brand
integration and influencer marketing campaigns. BEN’s client roster
includes Microsoft, General Motors, Dyson, Ubisoft, Unilever, P&G, and
General Mills. Our global rights clearance and licensing business offers
integrated solutions for music, photos, film, TV, celebrity, and iconic
talent. The company’s roster of celebrity legends, including Albert
Einstein, Steve McQueen, Thomas Edison and Charlie Chaplin, provides
brands with opportunities for instant recognition, positive perception,
and global appeal.
Contacts
Jessica Cheng
[email protected]
