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BMW of North America Reports May 2019 U.S. Sales

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  • Overall BMW Brand Sales Increase 1.7%
  • May Sales Success Once Again Highlighted by All-New BMW 3 Series
    Sedan and BMW X3, X5 and X7 Sports Activity Vehicles.

WOODCLIFF LAKE, N.J.–(BUSINESS WIRE)–Sales of BMW brand vehicles increased 1.7 percent in May 2019 for a
total of 27,109 over the 26,662 vehicles sold in May 2018.

The all-new BMW 3 Series sedan – the core of the BMW “Ultimate Driving
Machine” brand – is proving that there is still room for a
high-performing sports sedan in the U.S. market, selling more than 4,300
units in May 2019. The BMW X3 Sports Activity Vehicle continues to be
the best-selling BMW model in the U.S. with nearly 6,200 units sold in
May 2019. BMW Sports Activity Vehicles in total – including X1 through
X7 – account for 56% of BMW sales YTD.

“We owe much of our continued growth in 2019 to the new 3 Series sedan
and our fleet of U.S.-built Sports Activity Vehicles,” said Bernhard
Kuhnt, president and CEO, BMW of North America. “I’ve said it before,
but as a result of our ongoing product offensive, we have the right
product that our customers are looking for right now.”

 

Table 1: New Vehicle Sales BMW of North America, LLC, May 2019

  May 2019   May 2018   %   YTD May 2019   YTD May 2018   %
i3 439 424 3.5% 1,734 2,924 -40.7%
i8 145 64 127.0% 393 239 64.4%
2 Series 253 822 -69.2% 2,896 4,469 -35.2%
3 Series 4,364 3,428 27.3% 16,231 20,629 -21.3%
4 Series 1,340 2,937 -54.4% 9,956 12,349 -19.4%
5 Series 3,242 3,763 -13.8% 16,444 16,857 -2.5%
6 Series 150 326 -54.0% 871 1,754 -50.3%
7 Series 1,071 1,032 3.8% 3,931 3,378 16.4%
8 Series 321 0 0.0% 1,197 0 0.0%
Z4 424 0 0.0% 896 2 44700.0%
X1 659 2,475 -73.4% 8,133 13,227 -38.5%
X2 1,158 1,803 -35.8% 4,931 3,819 29.1%
BMW passenger cars 13,566 17,074 -20.5% 67,613 79,647 -15.1%
X3 6,186 4,737 30.6% 25,075 19,384 29.4%
X4 679 106 540.6% 2,753 1,716 60.4%
X5 4,204 4,145 1.4% 19,897 20,021 -0.6%
X6 351 600 -41.5% 2,875 3,211 -10.5%
X7 2,123 0 0.0% 6,600 0 0.0%
BMW light trucks 13,543 9,588 41.2% 57,200 44,332 29.0%
BMW brand   27,109   26,662   1.7%   124,813   123,979   0.7%
Cooper /S Hardtop 2 Door 647 926 -30.1% 3,469 3,899 -11.0%
Cooper /S Hardtop 4 Door 466 607 -23.2% 2,593 2,386 8.7%
Cooper /S Convertible 327 556 -41.2% 1,789 2,476 -27.7%
Cooper /S Clubman 242 446 -45.7% 1,281 1,743 -26.5%
Countryman 1,140 1,691 -32.6% 5,216 7,986 -34.7%
MINI brand   2,822   4,226   -33.2%   14,348   18,490   -22.4%
TOTAL BMW of North America, LLC   29,931   30,888   -3.1%   139,161   142,469   -2.3%
 

BMW Group Electrified Vehicle Sales

BMW Group sales of electric and plug-in hybrid electric vehicles
decreased 29.7 percent in May 2019 vs. May 2018. Model changeover has
limited the current BMW Group electrified lineup to five models
including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI
Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of
the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series recently
debuted at the Geneva International Motor Show. These models and a
plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a
future date.

MINI Brand Sales

For May, MINI USA reported 2,822 vehicles sold, a decrease of 33.2
percent from the 4,226 in the same month a year ago.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 10,306 vehicles, a decrease of 15.1
    percent from May 2018.
  • Total BMW Pre-Owned sold 21,621 vehicles, a decrease of 6.6 percent
    from May 2018.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,201 vehicles, a decrease of 13 percent
    from May 2018.
  • Total MINI Pre-Owned sold 2,807 vehicles, a decrease of 6.7 percent
    from May 2018.
 

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, May
2019

   

May
2019

 

May
2018

  %  

YTD
2019

 

YTD
2018

  %
BMW CPO   10,306   12,145   -15.1%   47,878   52,998   -9.7%
BMW Total Pre-Owned   21,621   23,147   -6.6%   102,611   101,005   1.6%
 
MINI CPO   1,201   1,381   -13.0%   5,381   5,146   4.6%
MINI Total Pre-Owned   2,807   3,009   -6.7%   12,510   12,809   -2.3%
           

BMW Group in America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor
Cars; Designworks, a strategic design consultancy based in California;
technology offices in Silicon Valley and Chicago, and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is the BMW Group global center of competence for BMW X models
and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The
BMW Group sales organization is represented in the U.S. through networks
of 347 BMW passenger car and BMW Sports Activity Vehicle centers, 148
BMW motorcycle retailers, 122 MINI passenger car dealers, and 37
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s
sales headquarters for North America, is located in Woodcliff Lake, New
Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

Contacts

Phil DiIanni
BMW of North America, LLC
(201) 571-5660 / phil.diianni@bmwna.com

Mariella
Kapsaskis
BMW of North America, LLC
(201) 930-3166 / mariella.kapsaskis@bmwna.com

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