Global Bluetooth Beacons Market Overview
The Bluetooth beacon market witnessed a sluggish growth during the forecast period 2012-2016. However, it attracted enormous steam after 2016 and is anticipated to grow at a healthy CAGR of 91.4% throughout the period of assessment that is 2017-2025. By the end of the assessment year, the global market for Bluetooth beacons is predicted to reach an enormous valuation of more than US$ 37 Bn from a value of US$ 207 Mn in 2017. This massive growth can be credited to several key aspects such as consistency in growth of smartphones, implementation of beacons in retail stores to engage customers and related technologies and growing sue of beacons in industries for improvement of security. As per the research, it has been found that the key players involved in this market can emphasize on expansion their reach in North America and Asia Pacific region over the next couple of years.
Get more insights at: Bluetooth Beacons Market Demand Analysis 2025
Some of the factors that hamper the market growth include increasing concerns regarding security and privacy and a lack of scalability. Another challenging issue against industry is interoperability issue. However, the rising use of Bluetooth beacons in the healthcare sector is supporting it to emerge as an opportunity in the market. The enhanced range and improved security is also anticipated to create a positive outlook of the global Bluetooth beacons market.
A surge in organized retailing such as specialty stores, department stores, hypermarkets, supermarkets, cash and carry stores, and discounters is increasing Bluetooth beacons market growth. This is due to usage of Bluetooth beacons in retail industries for delivering customers with product information, deals, flash sales or to simply hasten the checkout process with help of contactless payment systems. Multichannel marketing and Product distribution have become key trends in the sector of retail and this has driven the Bluetooth beacons market growth, as manufacturers are forced to develop software for beacons. There is high demand of Bluetooth Beacons from airports and ground transit hubs as they facilitate with the delivery of instant notifications related to flight delays, gate and platform, departures information to passengers.
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The key market players operating the bluetooth beacons market are:
Estimote, Inc., BlueCats, Kontakt.io, Qualcomm Inc., Beaconinside GmbH, Blesh, Radius Networks, Inc., Bluvision, Inc., Onyx Beacon Ltd., Polestar and Quuppa Oy. The market have cut-throat competitive edge and characterized by both hardware and software providers presence.
46% of retailers have launched beacon programs in 2015, up from 15% in 2014. 71% retailers are able to track and understand customers’ buying patterns using beacons. 65% feel they are able to target customers down to the aisle level. 59% feel customers are more engaged in the store. 53% retailers feel they are able to create more relevant and compelling offers in the store. 24% retailers saw an increase in sales. 24% retailers saw an increase in offer redemption, 82% of customers make purchase decisions in-store. By 2018, the beacon installed base will consist of 4.5 million active beacons overall, with 3.5 million of these in use by retailers. Half of the top 100 retailers in the US tested beacons in 2014, this was expected to increase to one-third of their store locations by the end of 2015. Globally, it’s estimated that 570 million Android and Apple smartphones are compatible with Bluetooth low energy (BLE), the signal used by beacons to trigger smartphone apps. This is one-third of the smartphone installed base.
Get the access of more information through our blog, Blogs and Case study:
1. Blogs on “Bluetooth Beacons and its Impact on the Retail Sector?”
The Bluetooth Beacon market came into picture in the year 2013, when Apple introduced its iBeacon technology. Since its launch it is helping in transforming the shopping experience of masses. It was predicted that sales would increase by almost 9% and the return of investment would grow by 175%.
2. White Paper on “Bluetooth Beacons: Promises and Challenges!”
This whitepaper provides detailed information about the Bluetooth Beacons industry with current and future trends and the sectors it is extensively used in. It also covers in-depth analysis of Bluetooth Beacons features and its applications. This whitepaper will give you a clear idea about how Bluetooth Beaconss are used for real-time monitoring of the overall fuel expenses by your company driver.
Access the complete white paper on Bluetooth Beacons market [email protected] https://adroitmarketresearch.com/white-paper/bluetooth-beacons-promises-and-challenges
3. Case Study on “Bluetooth Beacons and the Retail & Food and Beverage Industry”
The Bluetooth beacon market is an innovative technology that is currently growing due to its interesting applications like indoor navigation and contactless payment. Since its conception in 2013, various marketing agencies and retail businesses along with management organizations are trying to optimize the usage of beacons in retail. Bluetooth beacons work best with proximity marketing techniques and is currently used as a marketing tools by major brands like Walmart, Mc Donald’s, Amazon, Moss Bros and Woolworths to name
Table of Contents:
1. Executive Summary
2. Research Methodology
3. Market Outlook
4. Global Bluetooth Beacons Market Overview, By Component
5. Global Bluetooth Beacons Market Overview, By End-Use
6. Global Bluetooth Beacons Market Overview, By Region
7. Company Profiles
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