BCW Opens Shenzhen Office

Agency Strengthens Greater Bay Area Offering with Fourth Office in
Mainland China

BEIJING–(BUSINESS WIRE)–BCW (Burson Cohn & Wolfe), a leading global communications agency, today
announced it has expanded its Greater China footprint by opening a new
office in Shenzhen. The expansion is in response to the growing demand
for international communications services from both existing and newly
signed clients, which include Tencent, OPPO and BGI.

BCW Shenzhen has a local business license and offers a full spectrum of
services to clients covering strategic counselling, integrated
communications and project execution. The office will be led by Veeco
Tang, Market Leader, and Brenda Zhang, Deputy Market Leader, supported
by a strong team of integrated communications professionals. Tang
reports to Qu Hong, Market Leader, BCW Beijing.

BCW’s expansion in China reflects our rapid growth in the vital
Asia-Pacific region and the growing global demand for integrated
communications solutions to build brands and businesses,” said Donna
Imperato, Global CEO, BCW. “Shenzhen is a priority market for many
businesses that are expanding regionally and globally, so it is critical
that BCW has a strong offering where clients need us most.”

The launch of BCW Shenzhen bolsters our presence within the Greater
China market,” said Matt Stafford, President, BCW Asia-Pacific. “We are
excited to push the boundaries of integrated communications for our
clients in this growing international innovation hub and to help take
Chinese businesses based in Shenzhen global.”

Shenzhen is and will continue to be China’s innovation and economic
development engine,” added Hong. “The launch of BCW Shenzhen further
strengthens our coverage within the important Greater Bay Area, driving
more support and more innovation for clients between our Guangzhou and
Hong Kong offices.”

Shenzhen is a fiercely competitive market, especially in the high-tech
and financial industries, and it is also a rising digital and cultural
center in China,” said Tang. “The opportunities for clients and our team
members are limitless. It is a very exciting time to be in Shenzhen.”

About BCW

BCW is one of the world’s largest full-service global communications
agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe,
BCW delivers digitally and data-driven creative content and integrated
communications programs grounded in earned media and scaled across all
channels for clients in the B2B, consumer, corporate, crisis management,
CSR, healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE:WPP), the world leader in communications services. For more
information, visit www.bcw-global.com.

BCW Shenzhen

7F-B21-22, Building B, Aerospace Science and Technology Square,
Houhaibin Road and Haide 3rd Intersection, Nanshan, Shenzhen, P.R.C.

Contacts

BCW Asia-Pacific
Leah Taylor, +65 6671-3245
Leah.Taylor@bm.com

leverton

I have been involved with publishing and marketing for the past 32 years. My passion is helping people share their voice. I am able to do this through two important venues: One, with Area-Info.net where people can share everything from opinions to events to news. It is your choice! What do you want to share? Two, through a new program called America's Real Deal I am involved with to help business owners get their voice heard.I schedule speaking engagements with community groups and business groups to share my passion about the importance of "sharing your voice".Contact me directly at lee@leeeverton.coom for scheduling information.