BCW Brings on Terry Neal as Executive Vice President, Managing Director, Public Affairs and James Cook as Executive Vice President, Managing Director, New York Technology

NEW YORK–(BUSINESS WIRE)–BCW (Burson Cohn & Wolfe), a leading global communications agency, today
announced the addition of top public affairs and technology experts to
its U.S. team: Terry Neal has joined the firm as Executive Vice
President, Managing Director, Public Affairs and James Cook has joined
as Executive Vice President, Managing Director, New York Technology.
Neal is based in Washington, D.C. and Cook is based in New York.

Terry and James represent the high caliber of talent that BCW attracts,
which makes us such a powerful partner to our clients,” said Chris
Foster, President, North America, BCW. “Both Terry and James are
world-class counselors with deep experience working with Fortune 100
clients and developing integrated communications solutions that make an
impact on clients’ bottom lines. I am confident that Terry’s background
in journalism and his expertise in advising on policy and regulatory
matters, and James’s global perspective and track record in building
business, will be of enormous value to our clients.”

Neal has more than two decades of experience in media, advocacy and
strategic communications, managing multi-platform campaigns for clients
spanning the automotive, consultancy, energy, financial and technology
industries. He also is a veteran crisis counselor, having advised
government agencies and sovereign nations on their communications needs.
Before joining BCW, he ran his own consultancy, Neal Communication
Strategies, LLC, and served with The Podesta Group, Fannie Mae, CGI
Federal, Light Squared and Hill + Knowlton Strategies. Neal began his
career in the media, as a national political reporter, columnist and
editor at The Washington Post, Miami Herald and Fort Lauderdale
Sun-Sentinel. As a newspaper reporter, Neal had more than 2,000
published bylines and more than 200 television appearances across CNN,

Cook has more than 20 years of experience working both in agencies and
in-house, creating and implementing integrated communications strategies
for consumer, corporate and technology companies ranging from early
stage start-ups to large multinationals. He has extensive expertise in
devising, planning and implementing global, North America, Asia, UK and
pan-European communications campaigns, including management and
coordination of a network of global / regional agencies. Cook joined BCW
from Edelman where he led Revere NY, Edelman’s in-house technology
boutique, where he doubled revenue in one year. Cook also led the
Artificial Intelligence Center of Excellence in Edelman’s New York
office. Before that he spent eight years with Edelman in Beijing and
Singapore, running their respective technology practices. Earlier in his
career he held senior roles with MSL in Toronto and Weber Shandwick in
Beijing, Toronto and London driving double-digit revenue growth in each

About BCW

BCW is one of the world’s largest full-service global communications
agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe,
BCW delivers digitally and data-driven creative content and integrated
communications programs grounded in earned media and scaled across all
channels for clients in the B2B, consumer, corporate, crisis management,
CSR, healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), the world’s leader in communications services. For more
information, visit www.bcw-global.com.


Media Contact:
Catherine Sullivan, 212-798-9501


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