‘Avoid the Spark’ Campaign Continues Battery Safety Awareness in the Bay Area

Local events to spotlight ‘hidden dangers’ of trashed batteries while
supporting California Fire Foundation

SAN FRANCISCO–(BUSINESS WIRE)–#avoidthespark–This month, the Avoid the Spark™ campaign — a public education
effort to reduce battery safety incidents — returns to the Bay Area to
engage the community. Efforts include local county battery collections,
a cornerstone event benefiting the California
Fire Foundation
, and the launch of a dedicated battery safety
resource webpage, www.avoidthespark.com.
This second phase builds on the Avoid the Spark campaign launch
in May, spurred by the growing epidemic of battery-related fires at
recycling and waste facilities along with the ‘hidden dangers’ of
trashing lithium-based batteries.

Coordinated by Call2Recycle®,
the country’s first and largest consumer battery recycling program, and
supported by industry leaders and Bay Area municipal county partners,
the campaign educates on the proper handling and disposal of old
batteries to prevent fires, protecting people and property.

A recent California Product Stewardship Council survey reported that of
26 surveyed waste facilities from all over California, 83 percent had a
fire at their facility. Sixty-five percent of the reported fires were
due to batteries. While the Call2Recycle program is seeing a decrease of
batteries without terminal protection received from the Bay Area, there
remains a gap between consumer knowledge and practice of battery safety.

“This spring, we launched the first phase of Avoid the Spark in
the Bay Area, but we know that there is still much work to do in raising
awareness about safely handling, transporting and disposing of
batteries,” said Carl Smith, CEO and president of Call2Recycle, Inc.
“Through these partnerships, events and educational resources, our goal
is to shift consumer behavior away from trashing batteries to recycling
them as a critical part of our environmental mission.”

The cornerstone Avoid the Spark battery collection event will
take place in San Francisco on Friday, October 26, from 11 a.m. to 3
p.m. at Spark Social SF, located at 601 Mission Bay Boulevard in North
San Francisco, complete with giveaways and informational resources. The
community is invited to bring their old household batteries to be
recycled, and for every pound of batteries received, the campaign will
donate to the California Fire Foundation, a nonprofit providing
emotional and financial assistance to families of fallen firefighters,
as well as firefighters and the communities they protect.

For more information, visit www.avoidthespark.com.

About Call2Recycle, Inc.

Call2Recycle,
Inc.
, is committed to protecting and preserving the environment
through collecting and recycling consumer batteries and cellphones.
Founded in 1994, the not-for-profit organization works on behalf of
stakeholders to provide its battery recycling program to consumers
across the U.S. Visit call2recycle.org. Follow on Facebook,
Twitter
or LinkedIn.

Contacts

Call2Recycle, Inc.
Dori Mendel
678-218-1084
dmendel@call2recycle.org
or
Media
Contact

SRPR for Call2Recycle
Brenda Patterson
440-623-9581
brenda@shevrushpr.com

leverton

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