The Augmented Reality Market was valued at USD 11.14 Billion in 2018 and is expected to reach USD 60.55 Billion by 2023, growing at a CAGR of 40.29% during the forecast period. The rising investment in the AR market and increasing demand from retail and healthcare sectors are the major drivers for the augmented reality market. The virtual reality market was valued at USD 7.90 Billion in 2018 and is expected to reach USD 34.08 Billion by 2023, growing at a CAGR of 33.95% during the forecast period. The easy availability of affordable VR devices, increased use of HMDs in gaming and entertainment, advancements in technology and digitization, and high investments in VR technology are the major drivers of the VR market.
This report covers the augmented reality and virtual reality market on the basis of offering, technology, application, device type, and geography. The consumer application will lead the AR & VR market during the forecast period. The use of augmented reality and virtual reality in gaming and sports & entertainment will drive the AR and VR market for the consumer application.
The augmented reality software market would lead the overall AR market by 2023. This is owing to the increased use of smartphones, tablets, and other devices for AR gaming. The virtual reality software market is expected to witness a high growth owing to need of the content creation in the VR space in the next 5 years.
The head-mounted displays will hold a major share of the AR and VR market. Head-mounted displays are the most promising devices to boost the growth of the AR and VR market. Augmented reality smart glasses are leading the augmented reality market for head-mounted displays with their high demand for commercial, automotive, industrial, and healthcare applications. The use of the augmented reality smart glasses is expected mainly in enterprise and industrial applications, wherein smart glasses are likely to be used to increase the efficiency of workers and also ensure more safety and satisfaction. Virtual reality HMDs find major applications in gaming and entertainment, healthcare, retail, and e-commerce sectors. There are many tier 1 players involved in the virtual reality market. Oculus Rift, HTC Vive, Sony PlayStation VR, Samsung Gear VR, Google’s Daydream and Cardboard, Merge VR, and Carl Zeiss VR One, among others, are the major VR devices in the virtual reality market.
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The AR HUDs are likely to be used mainly for navigation in airplanes and automotive. The information such as the roadmap and the speed along with the other necessary details in the line of sight would be displayed on the windscreens and would help the driver to drive safely. The use of head-up displays for applications such as automotive, and aerospace & defense would help the market to grow at a higher rate. The use of VR gesture tracking in games and entertainment is expected to be the major driver for the growth of the virtual reality gesture-tracking devices market in the near future. The use of gesture-tracking devices in patient care management paves the path for the high growth of these devices in the healthcare application.
Consumer application to lead the augmented reality and virtual reality market
The consumer application has been studied on the basis of gaming, sports, and entertainment sections. The augmented reality market has witnessed a high growth and leads the market owing to its use in apps. The AR gaming apps have seen widespread adoption in the last 2 years and are expected to be the major drivers for the growth of the augmented reality market. However, the consumer application leads the VR market due to the high demand for HMDs in gaming and entertainment.
APAC expected to hold a major share of the augmented reality and virtual reality market during the forecast period
APAC comprises China, Japan, India, South Korea, and Rest of APAC. Being an emerging economy, APAC is witnessing major changes in the adoption of new technologies and advancements. Owing to a large number of display panel manufacturers in the region, APAC witnesses an increasing adoption of latest technologies. The rising investments in commercial and defense applications and its security applications would also boost the growth of the AR and VR market in this region. Also, the growing healthcare and automotive market in Japan would drive the growth of AR technology.
Major players in the augmented reality and virtual reality market are Sony (Japan), Oculus (US), Samsung (South Korea), Google (US), PTC (US), HTC (Taiwan), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara, (US), Blippar (UK), Osterhout Design Group (US), Magic Leap (US), Upskill (US), Continental (Germany), Visteon (US), Eon Reality (US), and Vuzix (US).
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