Are Your Competitors’ Cutting Prices? | Infiniti Research Reveals How to Win Against Price Wars in the Marketplace

LONDON–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/CI?src=hash" target="_blank"gt;#CIlt;/agt;–A well-known market intelligence solutions provider, Infiniti Research,
has announced the completion of their recent free downloadable resource
on winning
against price-cutting competitors with the right competitive strategy
This article provides comprehensive insights on how companies can build
a competitive advantage in the market without succumbing to the pressure
of cutting prices when their competitors are offering similar products
at a cheaper rate.

The common belief among most buyers today is ‘we get what we pay for.’
Therefore, rather than racing your price-cutting competitors to the
bottom, it is important to identify your product’s strongest features
and attributes to create value that outweighs a lower price. In this
supplement, experts at Infiniti Research discuss some key strategies to
build a strong competitive advantage in the market without cutting down
your prices.

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Winning Against Price-Cutting Competitors with
the Right Competitive Strategy

Use premium pricing as a competitive advantage

Although it may seem contradictory, premium pricing can provide brands
with a competitive advantage. It is a common perception that customers
primarily rely on pricing while making purchase decisions, but this is
not the case always. Sometimes buyers tend to be leery of prices that
seem too low as it could send a negative message about your product’s

With several years of experience across various industries,
experts at Infiniti Research use their expertise in assisting global
clients to successfully meet their business and marketing goals.
a free proposal
to know how we can help you!

Sell value

Having a valuable product is one thing but it is equally important to
have the ability to sell the value of what will set your brand apart in
a sea of competitors who offer similar products at a cheaper rate.
Creating value requires companies to understand the unique standards and
expectations of the target customers. Using value as a competitive
advantage involves customizing your solutions in the best manner to meet
buyer needs.

Smart selling

The currency of sales success in today’s competitive marketplace
involves the ability to reach out to prospects in a professional way, on
their own terms. Today’s buyers are more in control of the sale than
ever before. As a result, there is a decreased willingness to talk with
salespeople who only care about getting the deal. Elevating your product
or service from an interchangeable, turnkey fix to a solution to solve
critical business pain means you’ll have to add value in a way that goes
beyond price.

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About Infiniti Research

Established in 2003, Infiniti
is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit: https://www.infinitiresearch.com/about-us


Infiniti Research
Anirban Choudhury
Marketing Manager
+1 844 778 0600
UK: +44 203 893 3400


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