Alterra Mountain Company Appoints Adam Knox as Senior Vice President of Strategy and Corporate Development


KSL Capital Partners’ Investment Professional Joins Alterra Mountain

DENVER–(BUSINESS WIRE)–Rusty Gregory, CEO of Alterra
Mountain Company
, today announced the appointment of Adam Knox as
Senior Vice President of Strategy and Corporate Development.

Mr. Knox has spent the past 12 years at KSL Capital Partners, where he
most recently served as Principal and was a member of the firm’s
investment committee. While at KSL Capital Partners, he focused
exclusively on targeting, negotiating and acquiring travel and leisure
businesses. Mr. Knox played a critical leadership role in the complex
acquisition and merger of Intrawest Resorts, Mammoth Resorts and Squaw
Valley | Alpine Meadows that led to the creation of Alterra Mountain
Company. He subsequently co-led Alterra Mountain Company’s successful
acquisitions of Deer Valley Resort, Solitude Mountain Resort and Crystal
Mountain Resort, and teamed up with Alterra Mountain Company leadership
to develop many of Alterra Mountain Company’s 22 Ikon Pass
partnerships. Mr. Knox has been a member of Alterra Mountain Company’s
Board of Directors since its inception in August 2017.

In his new role, Mr. Knox will focus on the creation of company
strategy, business model innovation and will be responsible for leading
its acquisitions and resort partnership group.

Adam has been a force in Alterra Mountain Company’s success from its
beginning. I am thrilled to have him join us full time as a member of
our Executive Leadership Team,” said Rusty Gregory, Chief Executive
Officer, Alterra Mountain Company. “He brings a unique set of skills in
business strategy, finance and relationship building that will be
integral to the development and implementation of the company’s growth
initiatives going forward.”

I’m proud to join Alterra Mountain Company and look forward to working
closely with the management teams in Denver and at our destinations,”
said Adam Knox, Senior Vice President of Strategy and Corporate
Development. “Skiing and the mountains are my passion. I believe Alterra
Mountain Company has the potential to be the strongest platform in the
industry and is poised for tremendous growth.”

Mr. Knox will be based out of Alterra Mountain Company’s Denver office.

About Alterra Mountain Company

Alterra Mountain Company is a family of 14 iconic year-round
destinations, including the world’s largest heli-ski operation, offering
the Ikon Pass, the new standard in season passes. The company owns and
operates a range of recreation, hospitality, real-estate development,
food and beverage and retail businesses. Headquartered in Denver,
Colorado with destinations across the continent, Alterra Mountain
Company is rooted in the spirit of the mountains and united by a passion
for outdoor adventure. Alterra Mountain Company’s family of diverse
playgrounds spans six U.S. states and three Canadian provinces:
Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine
Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in
California; Stratton in Vermont; Snowshoe in West Virginia; Crystal
Mountain Resort in Washington; Tremblant in Quebec, Blue Mountain in
Ontario; Deer Valley Resort and Solitude Mountain Resort in Utah; and
CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra
Mountain Company honors each destination’s unique character and
authenticity and celebrates the legendary adventures and enduring
memories they bring to everyone. For more information visit www.alterramtnco.com.


The Ashima Group
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