Have you ever felt like your business has been in a downhill slide, or even just at a stalemate? You probably scratch your head and ask over and over “What am I doing wrong?” Well, the truth is that you may not be doing anything “wrong”, but there may be some things you could do to create change. The next time you’re up against a brick wall, try implementing one or all of these techniques into your marketing campaign, and watch those blues disappear!
1. Change Your Advertising Focus
Everyone is a prospective customer, but not everyone is interested in your product (at least today). If they don??ª?t want to pay attention, don??ª?t waste your effort on them right now. Find a new and exciting niche for your product.
Identify the audience with the greatest need for your product or service, and learn all you can about them. Become a specialist who knows what they need, and advertise directly to them. Your customer conversion rate will climb!
2. Be Unique.
Being unique is every business owners dream. However, sometimes we forget and fall short of the uniqueness. Sometimes being a copycat works. However, there are other times it doesn??ª?t. But, the more unique you are, the more attention you will get for your efforts.
One question to ask is ??ª?What isn’t your competition doing???ª? If you do what they are not doing, you will be different and that may very well be your key to success.
3. Offer a Bonus.
People like something free. However, it is better for you to provide a ??ª?bonus??ª? after your customer has already made a purchase. A bonus doesn??ª?t need to be an expensive item and many times doesn??ª?t even need to cost anything.
4. Gather Follow-Up Info.
Unless you have an entire inventory of POP (Point of Purchase) items, people will usually not buy the first time through your door. Get information that will allow you to follow-up with them in the future. The more times you talk with them, the more credibility and trust you build up with your customer. Customers remember that.
5. Reduce the risk.
Have you heard of buyer??ª?s remorse? Nearly everyone has that feeling. Find ways to reduce the risk for people, so their lack of confidence doesn??ª?t become an issue. Remember that the fear of making a bad choice is greater than the desire for the product.
One obvious way to do this is with a ??ª?money back guarantee??ª?. If a customer knows they can return something, they will be more likely to purchase right now.
6. Cross Promote.
Look for ways you can work with other companies to provide complimentary products and services. In the world of the internet, we are talking about affiliate marketing. But, in the brick and mortar world, you can do similar things.
You see this with hotels and restaurants, or sport stores and tour companies. If the customer is already buying something and can add to that purchase at the same time, they will be happy and you will be happy.
7. Keep Your Eyes Peeled.
Marketing changes continually. As a business owner, you need to stay on top of all of the types of marketing that are available. It used to be print, radio and TV. Now, you have the internet thrown into the mix which includes much of the same types of things, but in the cloud.
Watch for new methods and see if they have an application to reach your target audience. One of the age old axioms of marketing is to keep what works, but continually test new marketing avenues to reach your customers.
Perhaps, the most important things to remember as a business owner is to keep things fresh and exciting for your customers. Trying new ways to reach your customers will not only invigorate you, but will also get your customers looking at your business in a new way.