Have you ever been commissioned to do a project for someone, you get prepared to do it, and then they say go ahead, but don???¦??t change anything. Huh?
Picture this is your head: A teenage boy walks into get his hair cut and says to the barber, ???¦?Don???¦??t touch it. I???¦??m only here because my mom forced me to be here.???¦? SEO experts are sometimes placed in a position similar to this. They are knowledgeable and willing to work on a client???¦??s website, but the client doesn’t want any changes done to the visible text. This occurs due to common misconceptions about search engine optimization.
Here are some of the most common misconceptions about search engine optimization (SEO):
1 ???¦?? SEO ONLY involves the backend (meta tags and invisible code)
People want to have high rankings most often on specific keywords and keyword phrases. But, if you begin to look over their website pages, those keywords and keyword phrases hardly ever appear in the text. The first question is, ???¦?If these keywords are important, whey don???¦??t they appear in your text????¦?
They will hire an SEO expert and believe that they will simply place these keywords into the meta tags and the magic begins. Not so!
Your keywords and keyword phrases should be included in your title tag, meta description and your meta keywords (Because of spamming in the past, the value of these has been greatly reduced). However, you need to have these keywords and key phrases included in the text of your website as well.
If your client says something to the effect, ???¦?But, I like the way my page looks now.???¦? Ask them more directly if they really want to optimize their website for search engines. If you site is about mattresses and the keyword ???¦?mattresses???¦? doesn’t appear anywhere on your pages, do you think you will rank high in the search engines?
If you have copy that is working for you, keep it. If not, be willing to make some modifications to help with your search engine rankings.
2 – Search Engine Optimization means you are Tricking the Search Engines
In the early days, people were always finding ways to ???¦?trick???¦? the search engines. One of these tricks was to use invisible text ???¦?? white text on a white background. If you are thinking of doing something like this, stop right now. This is a programming mistake that will get your site banned instantly from the major search engines like Google, Bing and Yahoo.
The purpose of a search engine is to find the websites which are most relevant to the keyword, or keyword phrase searches on their sites. The key is writing good copy for your web pages which is relevant to your potential customer and which describes your business in the best way to help your potential customers find you.
3 – SEO deals mainly with onsite modifications
If you have done everything on your site; it is well-designed, the right meta tags and has keywords used in the right way on your site, this doesn’t always guarantee high rankings. There is a lot of competition out there even with your unique product.
You need to think of SEO (search engine optimization)as part of your overall online marketing plan (SEM). There are things to consider doing outside of your own website. These include linking with other like-minded sites and article marketing are some of the best recognized and most valuable marketing activities you can use.
4 – Search Engine Optimization works instantly
This may be one of the biggest misconceptions of all time. People believe that once you put your website online, you will have thousands of visitors instantly. You don???¦??t need to do anything else. I have seen this too many times, a business will get their website up and they are proud of it, but then they don???¦??t promote it. It should be included on business cards, on letterhead, any print advertising, etc. You need to do your part in promoting your online presence.
When it comes to search engines, you need to keep this idea in mind as well. Some search engines work fairly quickly. However, some search engines will take 8-12 weeks before you consistently begin to show up in the search results. The better and more relevant your content, the quicker and the stronger your search results will be.
When you are looking for and SEO expert and go through the process to hire one, remember, you are hiring them for their expertise. Give them the flexibility and the ability to make changes to your website to help you with your search engine optimization. Let them work their magic.