On-page search engine optimization is one of the key methods to use if a website owner would like to improve the results for their website’s searchability. However, on-page SEO often requires technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.
What if a geek friend already did the on-page optimization and, now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you are shooting for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and Bing rank websites. The more backlinks from relevant sites with good page rank, the merrier.
So how exactly do you create backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:
1. Article Marketing
Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps to be a good writer to be successful with this method of making backlinks. Also, practice the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.
2. Forum Participation
Look for forums that are relevant to your website’s content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.
Blogs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don’t require a formal tone, which is what many readers like. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog.
The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least once a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you increase your website’s popularity with the search engines but also make you learn new ideas from other forum members’ participation. Also, if you discover that you don’t enjoy these three search engine optimization ideas, there’s always a plan B ??ª?? hire someone to do them for you!