Feminine hygiene products commonly known as menstrual hygiene products are specifically for a personal care used by women for bodily functions related to the vulva and vagina, such as menstruation or vaginal discharge. These products are constructed on layers of cotton fabrics and alternate layers of superabsorbent polymers or plastics. Such products are manufactured from a wide variety of synthetic as well as from natural raw materials. Due to increasing awareness of using hygiene products among teenagers and aged-women the demand for products made from natural raw materials is steadily witnessing the growth count. The global feminine hygiene product market size is expected to grow by xx billion by end of 2026, which would be around xx% average growth every year from 2018-2026.
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Nowadays, the use of feminine hygiene wash is increasing in young women, the feminine market of hygiene wash is expected to reach xx million by end of 2026, where the use of panty liners and menstrual cups are low and expected to grow in the future, but not as compared to other hygiene products.
These products are mainly available in supermarkets, convenience stores, Departmental stores, Retail pharmacies, and online purchase. Currently, retail pharmacies are holding the sharp stake on feminine hygiene market share, where supermarkets are contributing higher market growth revenue share due to increasing infrastructure, the standard of living, awareness, and purchasing power of urban countries.
In terms of value, Asia Pacific holds the largest market and yet expected to increase at CAGR 7.6% by 2026. North America, Latin America, Europe are the key regions, moreover, Asian countries is still a taboo in menstrual hygiene. However, resulting the government initiatives and awareness campaigns productive sanitary products has been launched to keep women away from any infection or allergies at affordable pricing. The high-end products such as internal cleanser, tampons, and sprays have resulted in the increasing demand in emerging regions such as North America, West Europe, and more others.
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Factors impacting world feminine hygiene product market
- Increasing demand of organic raw material: In order to decrease the environmental issues, as well as personal hygiene is concerned, women now a days are moving towards pads and tampons which are environmental friendly and hygienic.
- Increasing demand for products such as tampons and panty liners in developing countries: Rising level of consumer education and increase in awareness about alternative hygiene products such as tampons and panty liners have led to an increase in demand for these products in developing countries.
- Increasing the disposable income of the middle class: Increase in disposable income of the middle-class people in countries such as Brazil, and China has led to an increase in women’s appetite for quality hygiene products, as a result, the purchasing power of women are rising and so the demand.
Some of the key manufacturers are Edge well Personal Care Company, Hengan International Group Co. Limited, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget. Kao Group, Unicharm Corporation, Lil-Lets Group Ltd, Pay Chest Inc., and Procter & Gamble Co. The global hygiene product market is more targeted on the Asia-Pacific region due to the high-growth rate of the population. The revenue growth of the global feminine hygiene product market in underdeveloped countries is estimated to slow down resulting to the reports of women suffering from infections and allergies by using cheap and local products. Adverse effects of ingredients used in conventional sanitary products and environmental risks are the only restraint in the market, but still, in there is a huge scope of growth in feminine hygiene product industry in the near future.
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