47th Street on the Kansas side of Kansas City is re-branding itself, and the businesses along the corridor will call themselves "The 47."
The hope is to create an identity and a destination spot for people looking to eat and shop.
"There’s a lot to see and do and we wanted to kind of build an intently for it," organizer Jennifer Jones-Lacy said.
Several hundred people attended the first "The 47 Foodie Fest" on the corner of 47th and Mission Road. The three cities – Westwood, Roeland Park and Kansas City, Kansas – collaborated to make the new identity happen.
"We want to be our own entity and our own image," Westwood resident Colt McArthur said.
The goal is to promote the current businesses and to bring in new ones.
"It’s a destination for not just Joe’s, but for a lot of other people too," McArthur said.
Other popular spots along the corridor include Gus’ Fried Chicken, Taco Republic and LuLu’s Thai Noodle Shop.
"Kind of a restaurant row, but I mean we’re all independent so I love that," Malisa Monyakula, owner of LuLu’s Thai Noodle Shop said. "I love the small town feel of it even though we’re so close to the metro."