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Press Conference Thoughts: Will President Obama's Verbal Mistake End His Reelection Chances? Viewed 72,969 times

By: David Politis

Published for Salt Lake City, Utah (Area-Info.net Jun. 12, 2012)

"The private sector is doing fine."

President Barack Obama, 8 June 2012

 

Six words. 10 syllables. 27 letters. That's all.

But with those six little words, shared in front of the world's media at a press conference in Washington, D.C. of June 8, 2012, the 2012 election for the President of the United States may have turned.

There is not enough time to go into all the ins and outs of speaking in public, or in front of journalists, or the vagaries of press conferences (aka, pressers) in this one blog post. I will, however, share this one thought.

The greater your personal visibility, or the success or famousness of your company, organization, its products and/or services, the greater attention you will receive from formal and informal journalists (including professional, paid journalists, full-time bloggers, citizen journalists, even anyone with a smart phone, blog, Twitter account or Facebook page). For better or worse.

Simply put, if you mess-up in the public eye, your mistake will be reported. And the bigger the screw-up, the larger the story will become.

Hence, if you're a big, freakin' deal -- like the President of the USofA -- and you you tell the world . . . "The public sector is doing fine" (when millions of homes are in foreclosure, millions more are in danger of sliding into foreclosure, and millions yet still have been lost to foreclosure, and a reported 8%-plus of the potential working population is out-of work, and the federal budget deficit is growing larger by the day [etc., etc., etc.]) . . . yeah, don't be surprised that the Republican Party jumps all over the gaffe immediately and your mistake becomes known worldwide within minutes.

For everyone else NOT the President of the U.S., remember this:

The greater your celebrity-ness and the larger your public mistake, the bigger the negative news story will become.

Write it down. It's a matter of PR Fact!

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P.S.  There are tons of stories on the Web about this press conference mistake by President Obama, the subsequent GOP response (and the response by the Mitt Romney camp), the later clarification by President Obama, and then the efforts of the Democrat spin doctors to  squash the negative effects of this mess on the efforts to re-elect Pres. Obama. Hence, I will NOT include links to any of these stories here.

But trust me. They're out there should you choose to search for 'em. -- dlp

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This column was originally published on TheBettyFactor.com at "Press Conference Thoughts: Will President Obama's Verbal Mistake End His Reelection Chances?"

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David Politis is an award-winning marketing, public relations and investor relations expert with a career spanning close to 30 years. David is the Chief Marketing Officer of Xi3 Corporation, makers of the Xi3 Modular Computer and related products. Prior to joining Xi3 in 2010, David ran Politis Communications for more than 20 years, a PR/Marketing consultancy with clients ranging from technology and biotech start-ups to multinational firms like SANYO, Apple and GTE. During his career, his efforts helped drive more than $1.1 billion in new shareholder value, ranging from private and venture capital investments to share price increases and from corporate value increases in the merger and acquisition marketplace. Additionally, he wrote and self-syndicated “Utah Tech Watch” for 10 years as a weekly column published in print in Utah and distributed online. David is passionate about making difficult topics easy to understand, a role he highlights through his blog: TheBettyFactor.com.
 
 
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